Everyone wants what you’ve got. There is something so unique, so compelling about you that everyone wants a piece of it. They just don’t know it yet. And you know what? Neither do you.
Remember the hot girls and guys in school, the people everyone wanted to get with? You would have given almost anything to go out with the hotness, and even though you’re a bit older and possibly attached, you still think about them from time to time.
What you need to realize that you may not have known back in school (hello, band geeks) is you have the capability to be a hot commodity too. Despite the fact that school, business – life – is full of lemmings, the superstars of the world all have three things in common:
- Authenticity
- Confidence
- Individuality
Ironically, mass appeal is rooted in individuality. If you had had the nerve to proudly wave your freak flag back in the day, you may have upped your popularity significantly. Hell, you might even have been school royalty, creating a new definition of what it means to be “hot.”
If you want your business to be the “hot girl” equivalent in your industry make a pact to…
1. Be Real – If those who want what you’ve got can’t find it, how are you going to make your business work? When you try to fit in to the status quo, you hide the stuff that makes you “hot” in favor of the norm. You’ll just be one of the nameless crowd trying to get noticed by looking and acting like everyone else.
Stay true to who you are as a person and as a business so people can see what you have to offer. Be yourself to the fullest, and the customers will not only beat a path to your door, they’ll write you in as prom queen!
2. Be Brave – Hot girls are confident and that’s part of what makes them so appealing. They never worry about rejection because it’s just not an option, and they walk through the school like they own it. (If they’re truly hot, they’re also kind to the freaks and geeks. They’re not arrogant dicks. Just sayin’.)
Insecurity is an instant turnoff – name one rock star that is shy and apologetic on stage. The same is true in business. Desperation is the very last thing your colleagues and customers want to smell on you – well, maybe not the very last thing they want to smell. But you get the picture.
3. Be You – No one has your exact makeup of talent and experience, and it’s precisely that combination that everyone wants. The unique combination that is YOU. No matter what your circumstances are you have something of value that is different from every other person on the planet.
The same goes for your business. You might be struggling, taking customer calls on your Mom’s second phone line and eating pizza pockets for dinner every night, but no one else can offer what YOU have to offer.
To recap, bravely be exactly who you are. Not only does everyone want what you’ve got, they’re waiting for you to show up and give it to them. What are YOU waiting for?
PS: If you were the hot girl in school, why are you reading this article when you could be out using your powers for good (i.e. fun and profit)?
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