Coca-Cola Expecting Soda Sales To Increase In Russia
The News: Reuters UK reports Coca-Cola stated it will invest $1.2 billion in Russia in the next 3 to 5 years, based upon expectations of increased carbonated drink sales during the economic crisis. Full report.
Why It Matters: You don't need to spend your money doing research on international trends, just watch the major players actions and leverage accordingly.
Trying To Save Money? You Are Killing The Economy.
The News: CNN Money reports on a growing concern that Americans are starting to save too much. Full report.
Why It Matters: Damned if you do, damned if you don't. Long term - it is critical for people (entrepreneurs in particular) to increase savings.
Small Is The New Big At Chicago Auto Show
The News: The Chicago Sun-Times reports "little cars" are stealing the spot light at this year's Chicago Auto Show. Full report.
Why It Matters: A lead indicator for consumer behavior, what else is currently big and now can "re-invented" as small.
A Mouthguard That Increases Athlete Performance
The News: Popular Science reports a new mouth piece, with a special fitting procedure, improves athlete performance and strength all while protecting their teeth. Full report.
Why It Matters: By putting the lower jaw in a natural position, it increases overall muscular performance. What existing products can you adjust to have secondary gains?
Compiled by Mike Michalowicz, Author of The Toilet Paper Entrepreneur
