Genius PR Strategy By Burger King Gets Axed... Resulting In Even More PR
The News: AHN reports Burger King's popular promotion launched last week allowed people to delete 10 friends on Facebook in exchange for a coupon for a free Whopper. Facebook canceled the campaign. Full report.
Why It Matters: Did you know about this promotion last week? Do you know about it now? Exactly. Do this for your business.
Screw Joe The Plumber, Obama Is Talking With John The Manufacturer
The News: CNN Money reports Obama will be touring Cardinal Fastener & Specialty Company on Friday. Full report.
Why It Matters: Cardinal is growing (while every other manufacturer is dying) because of it's green energy focus. Maybe your business should sell green.
Handcrafted Toy Makers May Get Wiped Out By New Law
The News: CNN reports a new regulation taking effect next month, intended to protect children from lead poisoning. Full report.
Why It Matters: Size doesn't matter (I know. I know.) If your a small business, this and other federal laws apply to you.
Google Axing Six Services
The News: Information Weeks reports Google is cutting these services: Dodgeball, Google Catalog Search, Google Mashup Editor, Google Notebook, and Jaiku. Full report.
Why It Matters: Do you have a competing service or ready to launch a similar concept? It's go time. These users need to go somewhere.
Compiled by Mike Michalowicz, Author of The Toilet Paper Entrepreneur
