FEBRUARY 4, 2009 – The News That Matters To (Toilet Paper) Entrepreneurs

China Gobbling Up Fast Food

The News: Forbes reports China's appetite for fast food continued to grow in the fourth quarter. Full report.

Why It Matters: You're gotta think globally.  Possibly your next opportunity lies overseas.

Lost Your Job?  Return Your Car To Hyundai

The News: Bloomberg reports Hyundai, the South Korean manufacturer of automobiles, grew 14 percent after introducing a program allowing customers who lost their jobs to return their cars. Full report.

Why It Matters: A perfect example of how you reposition your brand to leverage the current economy.

Obama's First Law Dramatically Affects Small Businesses

The News: Fortune reports the first bill passed by President Obama, the Lilly Ledbetter Fair Pay Act, loosens the limitations under which workers can sue business owners for pay discrimination. Full report.

Why It Matters: You need to meticulously document your pay decisions every step of the way or brace yourself for lawsuits..

Compiled by Mike Michalowicz, Author of The Toilet Paper Entrepreneur

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