Movie Exposes Entrepreneur Success Secrets
The News: The Miami Herald reports on an upcoming entrepreneur movie that exposes 'success secrets.' Full report.
Why It Matters: I know at least one person in the movie (hint, hint), and his stuff is spot on.
Companies Born During Downturns
The News: CNN Money reports on 6 mega-companies that were born during prior recessions. Full report.
Why It Matters: Start building your company today and you will be huge tomorrow (assuming the economy recovers tomorrow).
The Winner & Loser Of Super Bowl Is... Go Daddy
The News: The Arizona Republic reports Go Daddy ranked as the most viewed Super Bowl commercial per one poll, and near the bottom based on another poll. Full report.
Why It Matters: Can you bring about the technology that actually measures advertising accurately?
How To Make Frugal Customers Buy
The News: BusinessWeek reports on strategies to winning over frugal customers. Full report.
Why It Matters: Skip to the middle of the article, and read what Whole Foods is doing. Implement these ideas in your business.
Lessons Learned From Past Tough Times
The News: The New York Times reports on lessons learned from small business who survived (or thrived) in past economic storms. Full report.
Why It Matters: In short, don't give up.
Compiled by Mike Michalowicz, Author of The Toilet Paper Entrepreneur
