No pictures, not much text. Just 55 seconds until you're a brand leader:
1. Write A Book – Nothing gives you more credibility in an industry than being an author on subjects about that industry. And it only helps if you write a book that becomes the "bible" of the industry.
2. Video - Become a Z-list celebrity on the internet, and an A-list celebrity in your industry. Videos, videos, videos!
3. Share The Dirt– Brands that are real, win. Share your successes AND failures. That kind of honesty builds trust, and trust brings about loyal customers.
4. It's What's On The Inside - Brand leaders deliver MORE than they promise. Marketing is important, but shockingly good products and services makes brand leaders.
5. All In –Brand leadership is pure consistency on all platforms. More than your website, it is your voice-mail, your clothing, your voice, etc. Brand leaders are consistent throughout.
By Mike Michalowicz, Author of The Toilet Paper Entrepreneur
