Tag Archives: pr

Press Release Tips

Posted on October 3, 2012 by Mike Michalowicz

For me, the best way to write and submit press releases is to have content-rich information focused on your target market. For example, I’m a speaker, author certified professional coach and talk show host. I write press releases… Read More

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Get Free PR In Your Business

Posted on August 7, 2012 by Mike Michalowicz

Many business owners try to send press releases that are really ads, not news. Every time I have sent a release that ties my expertise to a current event I have received coverage — TV, radio, magazines, newspapers, etc. For example, with the current … Read More

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Why Social Media Is Killing Your Business

Posted on July 9, 2012 by Mike Michalowicz

If you spend some time reading business articles, you are bound to come across those that contain glowing remarks about using social media. Probably 99 percent of the articles out there, whether in magazines or on blogs and commentaries, insist that you need to be on social media. They speak for the 99 percent, after all (that’s a little fun jab at the Wall Street occupiers). But before you throw your efforts into building a buzz on…

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Getting Social Media Followers

Posted on July 3, 2012 by Mike Michalowicz

I’m a huge fan of sharing articles that I find interesting and I know my followers will too. I try to post 2-3 per day on industry news, but I love throwing in some articles that show off my personality as well. It’s great at starting conversations and it really… Read More

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Promotional Business Items

Posted on June 5, 2012 by Mike Michalowicz

Look around your desk or office. Chances are, you’ll see some sort of promotional item, featuring some company’s logo. Most of us do have them, in fact, but it’s not a bad thing. Promotional items often get a bad wrap. From blinking buttons to stress balls, businesses seem to find a way to put their logo on everything. Most, in all likelihood, make it to the trash faster than you can say tchotchke. But there are some things that people keep…

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Posted in Branding, Getting Clients, Money & Equity | Tagged , , , , , , | 3 Comments

Press Release Tips

Posted on May 22, 2012 by Mike Michalowicz

For me, the best way to write and submit press releases is to have content-rich information focused on your target market. For example, I’m a speaker, author certified professional coach and talk show host. I write press releases… Read More

Posted in Branding, Customer Service, Getting Clients | Tagged , , , , , , , , | Leave a comment

How To Get Twitter Followers

Posted on May 3, 2012 by Mike Michalowicz

I’m a huge fan of sharing articles that I find interesting and I know my followers will too. I try to post 2-3 per day on industry news, but I love throwing in some articles that show off my personality as well. It’s great at starting conversations and it really… Read More

Posted in Branding, Getting Clients, Managing Focus | Tagged , , , , , , | 4 Comments

Simple Ways To Test A Product Or Idea

Posted on April 19, 2012 by Mike Michalowicz

Technology has made so many things much easier, and that includes doing surveys. With all of the on-line survey providers, in a few short minutes, a brief survey can be developed and sent to your potential… Read More

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What To Never Write In An Email

Posted on April 17, 2012 by Mike Michalowicz

Email might feel or be intended to be private but it rarely stays that way. Be above board and never point the finger in an email. Instead opt to write about the specific opportunity you have in front of you. If it is obvious that someone… Read More

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How To Freshen Your Existing Service Offering

Posted on April 10, 2012 by Mike Michalowicz

Attracting new clients starts with giving them a taste of what you are offering. The current economic conditions cause business owners to look for ways to cut not increase spending. They won’t buy what you are selling unless you prove to them they… Read More

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