Marketing… Guerrilla Style

1. Opb, Baby - Opb!

How To Go Guerrilla: You're looking at it right now - OPB - other people's blogs. When you can find unique ways to use OPB to get links and eyeballs - do it! Guest blog for an industry online magazine, make keyword rich relevant comments on blog posts, interview people & give them the audio (they'll post it on their blog or link to yours). The opportunities are endless!

I have received thousands of visitors from OPB and have been able to convert many of those visitors into raving fans. Just do it!

Thanks To: Vicki Flaugher of SmartWomanGuides

2. It's A New Age

How To Go Guerrilla: This fun new age has brought everybody closer. Take advantage and use the system of social networking and, blogs. It's viral on a whole new level! Help others and you will help yourself. That's what it's about!
And everybody is talking about something and it might as well be you.

Thanks To: Carolyn Bartz of SECRETS OF CAT ATTITUDE REVEALED

3. Fiscal Fitness

How To Go Guerrilla: Offer a discount on your products or services for the holidays. Consider doubling the discount for the current economic climate. (E.g., normally you offer 10% at Xmas, now you're offering 25%, or free shipping, etc.) Consider even deeper discounts for military and their family members.

Thanks To: Nancy Irwin of Dr. Nancy Irwin

4. Riding On The Back Of Success!

How To Go Guerrilla: Every time I post a tip to the blog, my website hits explode and I gain new customers! I tweeted that I joined the First Million Club and instantly got more followers! Thank you TPE!!

Thanks To: Ann Farrell of Quantum Endeavors, Inc.

5. Cheap, Sneaky, Successful

How To Go Guerrilla: I designed a series of trifold brochures with web site info on the outside panels and a motivational article on the inside. I customized these for specific web sites and had the managers print 20-30 (B&W Xerox on colored paper). They would leave copies inside library books, inside magazines at auto shop, on the seat of a bus, etc. They also emailed pdf to organizations like optimists (ok them to copy & use). Sites that did this spent less than $10.00 and achieved 3X traffic to site.

Thanks To: Carl Forsell of Connections Planet

6. Make The Best Of A Flop...

How To Go Guerrilla: As a visual artist, I have to SHOW my work to sell it. Sometimes a "show" that I've booked turns out to be a complete flop! (Not enough attendance, no sales, bad publicity, tons of reasons). When I go to a show, first I NEVER complain to other vendors or potential clients about being slow, etc., second I NEVER break down early, and third, I make sure I go and meet as many of the other vendors in the show as possible. Some of my best new clients have come from those other booths!

Thanks To: Tammy Berk of Berk Photography, Inc.

7. Hiking The Appalachian Trail

How To Go Guerrilla: BEFORE you use any great guerrila tactic, there is, for me, one sacrosanct rule: never, ever misrepresent(lie)about who you are, what you do, or your products/services.
Recent example: in responding to'what are synthetic lubricants?' I said I'm not a chemist but understand that the process is (such and such). I scored with this client; he knew MORE than I did about the chemistry but had not let on.
You'll sleep better at night and live longer!

Thanks To: Harry O Rakfeldt of AMSOIL Synthetics - Direct Dealer

8. The Glom, Perfected

How To Go Guerrilla: The one guerrilla marketing tip that works for me is to piggyback onto another promotion. For example, at an art gallery opening for a new female artist, I called up the gallery, offer to help promote the event-in exchange for a "thanks to" line in the promotional materials. This way, my name and company name are in the public eye and usually a contact number-this really helps to cross-pollinate business as well!

Thanks To: Doula Angelita of Resurgam BirthingWell8899

9. Write That Book!

How To Go Guerrilla: Upon realizing people were running away from me when I announced I was a “Sales Trainer”, I began to devour marketing materials. I found I needed to write a book. This task was strictly a marketing strategy to build credibility and attract my clientele. My book sells worldwide and many thousands of copies have sold. It became a lead in for coaching and corporate team training, and brings requests for me to at conventions.The book strategy worked wonders!

Thanks To: Elinor Stutz of Smooth Sale, LLC

10. Treat Customers As Friends

How To Go Guerrilla: The better your customer rapport, the more profits you can expect. Rapport is defined as a "harmonious or sympathetic relationship." If you can achieve this kind of relationship, your customer will treat you like a partner and friend. When you treat customers the same way, you really become partners and friends.

Thanks To: Eric Kates of MortgageLeads.com

11. Get Attention On Amazon.com

How To Go Guerrilla: When I wrote my first book, someone encouraged me to review similar books that I had already read on Amazon.com mentioning that I was an author. In my Amazon.com profile, I indicated the name of my book. As a result, my book's sales ranking on Amazon.com was four times better than on its nearest competitor's site. Over 7 million people a year read one of my reviews. For another book, I put excerpts up on Amazon.com in the Guides section and those excerpts have been looked at over 500,000 times.

Thanks To: Donald Mitchell of The 400 Year Project

12. Everybody Loves Contests!

How To Go Guerrilla: The best Guerilla tactic was a "$1,000 Cash Give Away Contest." It was an Internet promotion. When a customer purchased the program, "Think and Grow Rich: The Achiever's Edition" for $59.95, they were automatically entered the $1,000 drawing. One press release attracted international attention and thousands of entries. The contest held in 2005, was massively successful and still has several Google links today. It was a low-budget promotion that continues to generate revenue annually.

Thanks To: Fran Briggs of Get Sponsored!

13. Empower Interns!

How To Go Guerrilla: Empower Interns! College and young professionals appreciate getting true on the ground experience. With a solid manual and practical activities, interns can do a lot of legwork and outreach for you. We've had interns as young as 19 outreach to journalists and attain blog links and interviews.

Do make sure that the interns are getting great professional experience. For those proven, meet with them and help them with their career path. You can also offer to write a letter of recommendation.

Thanks To: Pamela Hawley of UniversalGiving

14. I Went On A Rock Star Tour

How To Go Guerrilla: This summer, I took inspiration from American Idol and every other band on the planet and held a Rock Star Summer Tour, only mine was from blog to blog. For 15 weeks, I hopped from blog to blog as a Guest Expert. The results? 15 new JV partners. Traffic to my own blog doubled while I neglected it. I was endorsed by 15 different relevant blog owners. They each mailed to their lists for me. I now have a waiting list of people who want me to steal their blog traffic. What can I say? It worked.

Thanks To: Nicole Dean of Mostly Sane Marketing

15. Wipe The Competition

How To Go Guerrilla: The greatest tactic I have used is to become a TPE blog contributor. The results are that I now have confidence beyond measure. Building a relationship with TPE has led me to develop and present workshops based on what I have learned through social media. When you partner with a mega media star the competition will get out of your way whether you are standing up or sitting down with your last three sheets.

Thanks To: Derrick Hayes of WOE Enterprises

16. Simply Do The Unusual

How To Go Guerrilla: For businesses which don't have sufficient resources to advertise or to promote, Its very important to get strategies which are low cost and easily have an impact on the target audience. By unusual stuff I mean unusual have a look at these tips,Be creative in your small ads design some freaking banners yourself as you know the people who buy from you, Being unusual you can even use the public toilets for ads as thats one of the places where humans are in a thinking pose.

Thanks To: Akash Sharma of Revenue Strategy Solutions Ltd.

17. Lightening Speed

How To Go Guerrilla: Leads get cold in 15 minutes. Include a phone field request in your auto-responder along with a request to list the greatest challenge. Send a personal email using 2 to 3 succinct sentences to address the challenge. Quickly research the person & company out in Linked-In or on the web. Then follow-up with a phone call confirming receipt of the email & a request to learn if you can provide additional assistance. Conversion rate is 90% when using this process.

Thanks To: Leanne Hoagland-Smith of ADVANCED SYSTEMS

18. "pitching" In The Park

How To Go Guerrilla: Don't neglect your local contacts while beefing up your internet presence! I ran into a woman I know at the park 2 months ago and while talking about community issues, she mentioned she was the PR consultant for a local sanitation district. I did my pitch right there - and we've been doing outreach videos and PSA's since then. I never even knew what she did for a living - our common bond was our community.

Thanks To: Christine Scioli of zan Media

19. Short But Maybe Not Sweet

How To Go Guerrilla: Don't waste time--your own or the client's. This is one of the precepts of guerrilla marketing. So, my query or proposal messages are kept to a bare minimum. I'm in the book-writing business and my hero is bestselling author Robert Parker, whose original query letter went something like this: "Here's my manuscript. Want to publish it?"

Thanks To: Marlene Caroselli of Principled Persuasion

20. Networks Yield Gold Nuggets

How To Go Guerrilla: I'm a member of a national women's business group. I invited the entire network of 20,000+ women to a series of telephone expert interviews I was conducting. Results -built my client list quickly and made sales of the recorded interviews.

Thanks To: Ann Ronan of Authentic Life Institute

21. Stand Out From The Crowd

How To Go Guerrilla: The media has seen it all as have most everyone else. We all live in a constant state of information overload. Guerilla marketing is finding a way to stand out from the crowd in a unique, newsworthy, and entertaining way. It's not just that you can do it better..everyone says that. It's that you can have a unique and fun way of doing it that is not only better, but is worth talking about. And that's the key to Guerilla Marketing - getting a word of mouth buzz going with your unique whatever!

Thanks To: Craig Wolfe of CelebriDucks

22. Just Say Thank You

How To Go Guerrilla: I have found sending notes and cards have been effective in letting people know they're not just a client, but a REAL person.

Keep track of your customer's birthdays and anniversaries, hobbies, and other special dates and send cards, articles, or just a simple note. It takes a minute or so to do this simple act of kindness.

Thanks To: Michelle Hill of Winning Proof

23. Pen Switcharoo

How To Go Guerrilla: Going out to restaurants, signing for packages, going to the bank and more. Always carry a stock of your own branded pens and switch them or simply leave them when you are done. A nice simple way to spread the word and your business name/services.

Thanks To: Chris Moore of Help It Crashed Again

24. Show Your Business' Heart!

How To Go Guerrilla: We do what we love and should this not be the flow our marketing efforts follow? Aligning your business with organizations and community events you believe in is a natural way to keep your heart in business. We all purchase from those we like for one reason or another. When your potential clients keep seeing your name in connection to what they love, simply letting your business show your heart and having fun doing it will bring the perfect clients your way!

Thanks To: Brenda Direen of American Canvas Eco Screen Printing

25. Deliver Magazines

How To Go Guerrilla: We drop off magazines that are related to our business at doctor offices when any one of us have an appointment. We attach a label that says "Compliments of" - our business name, website address and phone number. If a visitor enjoys the magazine while in the office (or sneaks it out when they leave), they also have our information as source for "like-minded" items featured in the magazine. I left two in the reception area and both had disappeared in less than an hour.

Thanks To: Sandra Outland of Kittrell/Riffkind Art Glass

26. Creativity Requires No Money

How To Go Guerrilla: While running marketing campaigns for an organic frozen food distributor located in Boston, MA, we decided to use a local sporting to promote our product. With little to no budget, we setup outside of the sporting event & gave away free samples. We had a mascot there, people cooking, & others who were networking w/ those who stopped. We gave away free coupons, which drove people to our website. Sales increased from the promo.

Tip: Vanity URLs help you to track how people find your site.

Thanks To: Ryan Taft of Catalyst Marketers

27. Lights, Camera, Action!

How To Go Guerrilla: To draw attention to consignment shopping in a big way, I created a 30 minute tv show (and website) called 'Consignment Chic' and enlisted other stores to advertise together on the show. This led to bus tours of our stores, then the conversion from a local info website to THE Online Community for Consignment Shoppers and then added online shopping at stores across the country. By pooling ad dollars with other consignment shops, we created much more BUZZ than any of us could do on our own!

Thanks To: Tracy True Dismukes of Collage Designer Consignment

28. Use Public Tv To Educate

How To Go Guerrilla: Every community has a great resource, Public access TV. We just hosted an event in Aspen and our local TV station GrassRoots TV filmed the entire event for next to nothing. It was on local TV with in 2 days and we have had several folks already tell us they watched it. Think about it, how many more people can be exposed to your message through TV? The live event was great and now we have a viral campaign as well.

Thanks To: Casey McConnell of Qittle

29. Follow-up Or Lose Out

How To Go Guerrilla: Promoting a business is one thing. But to actually go about getting the business is another. This is where marketing comes in. However, I don't just go regular marketing. I use guerrilla marketing. I am a very agreesive person.

When I make initial contact, I don't just let it go. I follow up. Sometimes I am either emailing the potential client again in three days, or I get on the phone. I do what it takes to make contact so I can win the job.

Thanks To: Harry Husted of Creating Words

30. Random Acts Of Appreciation

How To Go Guerrilla: I sent friends, family, clients a Thanksgiving gift... a quick read ebook that had a fun game to play after Thanksgiving dinner before pie was served. People were hooked - sharing their personal stories - we had a new pipleine for our marketing both the people on my list and all the friends they forwarded it to....

Thanks To: Camille Preston of AIM Leadership, LLC

31. Buzz Like A Mosquito!

How To Go Guerrilla: When using direct mail ALWAYS get a contact name to send your information to, try to establish a relationship with that person and never send anything blindly! If you do, it will end up in the trash.

Thanks To: Michelle Dunn of Mosquito Marketing

32. Make Buddies In The Business

How To Go Guerrilla: Search out someone in a similar line of business-who has the same target customer as you. Make contact and befriend them. Become Buddies! Offer sincere interest in partnering with them-propose what you might do together to increase sales. Some suggestions might be to introduce each other to your customers, include each others products or services in your blog posts or email blasts. Ask for their ideas and how you may be of help to them. This can result in untold opportunities and connections.

Thanks To: Katie Johnson of Kix By Katie

33. Scrappy Global Consultant

How To Go Guerrilla: Carry a large rubber chicken everywhere you go! Well, actually, you should think of something ELSE unforgettable that attracts attention - don't copy MY personal brand! I carry this chicken with me everywhere. (He's a frequent flyer - or frequent FRYER!) It's usually sticking out of my purse or computer bag. When people ask me about it I share one of the most important leadership lessons, which I call "The Lesson of the Rubber Chicken".

Thanks To: Kimberly Wiefling of Wiefling Consulting, LLC

34. Telecalls Can Be Life Changing

How To Go Guerrilla: You never know who will be on telecall. A few years back I was a member of the Guerrilla Marketing Association. The Association offered a weekly call with different marketing experts. These were two way calls,one week I showed up and was the only guest on the call. Jay Conrad Levinson, the father of Guerrilla Marketing was on the call with two of his experts and they spent an hour personally giving me a abundance of marketing advise. Great advice can be yours for much less than spending $$.

Thanks To: Cheri Ruskus of Business Victories

35. Pr Is The Way To Go!

How To Go Guerrilla: Public Relations is free and, therefore, perfect for this topic. Write up a press release with news about your business and then pitch it to local reporters and editors followed by relevant industry journals and other such publications. Make no mistake, it is a sales effort and you must work hard at it; however, when you "close the deal" you may be getting exposure to a large audience of potential customers.

Thanks To: JR Rodrigues of Job Hunt Express

36. Have A Hook

How To Go Guerrilla: When we're in guerrilla marketing mode, every communication needs to count. Use some kind of hook in your communications. A hook is something memorable that others "hang" meaning on. It could be as simple as a surprising logo, something you wear, or an image that can be used in a variety of media. It might be called a gimmick or schtick, but these words don't capture it's power. Get outside of your comfort zone with it. Push a little more. Can you tell what my hook is?

Thanks To: Brian Massey of Conversion Sciences

37. No Shame At All!

How To Go Guerrilla: I have left flyers and brochures in library books, dressing rooms, shelves of stores, tucked inside newspapers, the inflight magazines on airplanes, and more. I have given business cards to waitresses, shop owners, delivery people, car salesmen, and tucked inside bills. I send promotional items with my husand when he substitutes at a new school or calls the lines at a tennis match. I am without shame as to where I leave my marketing message--anywhere people gather!

Thanks To: Sandy Wheeler of Sandy Wheeler Travel Specialties

38. The Art Of Blogging

How To Go Guerrilla: Writing a personal/business blog assist the readers to identify/relate to the person behind the product & co. By building a social network, you will be building a business network. People are more likely to purchase from a person/company they have affection + affiliation to. Great business is relationship & networking with your customers.

Thanks To: Bernard Foong of BErnard FOONG, Corp

39. Monkey Marketing

How To Go Guerrilla: You need to go out there like a monkey and end up being a guerrilla marketer. I went out there and found a hotel that is going to purchase 30 featherbeds for $219.00 which is $6570.00. I asked her if she has ever heard of the "Heavenly Bed". she said. "yes" and I told her that is what our featherbeds were like and I have never slept on a heavenly bed! Just go out and act like a guerilla and do what you have to do to survive!

Thanks To: Sheila A Caruso of AVON / PRIVATE QUARTERS