Have you ever thought of watching TV as part of your job?
Well I never did either until many years ago my publicist asked me which TV shows I wanted to see my handbags on. I had to admit that I had no idea as I never thought to “watch” with that in mind! I had never even thought of that as a possibility to be honest…….
So I started to change the way I watched TV. I started to make lists of the shows and the actresses that I wanted to carry my bags. I even visualized it. It didn’t happen overnight or anything……Rome wasn’t built in a day agreed? But it did happen over the next few months… I first determined what shows I wanted my product on, and then I picked up the phone and called them!
Once you get an item on a TV show, you can use that to get better PR for yourself which can result in sales…..or to pitch it directly to stores to get more sales.
So this is what I suggest you do to get things going:
1. Start watching TV from a “who can use my product” frame of mind.
2. Consider who can carry or wear your product.
3. Perhaps you have a home décor item – consider where it can be used on the show.
4. If you have a made-to-order type of business – how can you make them the “right” thing?
5. If you are a service based professional – perhaps there is a show that relates to your industry and you can think about how to relate what you do to the character of a show.
Let me know which shows are on you’re “A” list!
By Sarah Shaw, Founder of Entreprenette
|
Sarah Shaw is the founder of Entreprenette.com, a consulting company that works with entrepreneurs in bringing their product to market. Sarah grew her own million dollar company with her famous "Pinked" handbag and has applied her expertise and knowledge to her consulting practice. Sarah has been featured in the LA Times, WWD, Oprah Magazine, as well as on Access Hollywood and regularly speaks to inventors and entrepreneurs nationally. |
