There is a 97% chance that your office voice mail greeting stinks. That’s because there is a 97% it sounds exactly like this:
“Hello, this is (your name). I am unavailable to answer your call at the moment, but if you leave your name and number, along with your message I will call you back as soon as possible. Have a great day!”
The other 3% walk the fine edge of bland cheesiness, but putting “Make it a great day,” as the final sign off.
What if when people hung up, they were telling their friends how professional, or crazy, or funny or unexpected your voice mail was? What if people called you back a second time and even a third time just to listen to your voice mail?
Isn’t that what you want? Don’t you want to be memorable in your customer’s eyes?
Hopefully you’re convinced by now that it’s time to change your voice mail greeting. The key to scripting your voice mail is to make sure it is consistent with your immutable laws, the rules that define your business. (NOTE: check out The Toilet Paper Entrepreneur if you want more about immutable laws)
Are you an ultraconservative firm? Then you better tune up the voice mail to a white glove level. Are you a high energy firm? Then that voice mail better bring some serious juice. Or are you a poke a little fun at life type fir? Then your voice mail better be like mine:
The Toilet Paper Entrepreneur Voice Mail - Mike Michalowicz
Your voice mail may be your first impression to a new customer. Do you have the guts to be true to who you are and make a voice mail that is consistent with it? If you do, the right customer will be wowed.
Of course, you can stay status quo. Your competitors will appreciate it.
Make it a great day.
By Mike Michalowicz, Author of The Toilet Paper Entrepreneur
