Making Your Website Mobile

Facebook has over 100 million users accessing its website from mobile phones (source). Morgan Stanley released a report saying that more users will be accessing the Internet via mobile devices than desktop PCs within 5 years (source). Eric Schmidt, Google's CEO, said they're putting mobile first (source). What does all of this mean? It means the consumer is going mobile and you need to embrace this opportunity.

There are a few ways to "go mobile." The equivalent of an e-mail list to send out e-mails to your customers is a text messaging list. Instead of sending out an e-mail blast to the inbox of your customers, you would send a message to their phone in the form of a text message. The open rates on text messages are very high compared to e-mail.

Another way to take advantage of the mobile opportunity is to make your website mobile-friendly. Imagine the on-the-go user who is looking for a local restaurant while in the car. They come across two restaurants: one with a great looking mobile website, and another with a Flash-based website. The Flash-based website doesn't work on the iPhone, and the mobile website with all the menus online and RSVP capabilities works fantastic. Who will the consumer choose? Scrolling around to navigate a website, pinching to zoom, and trying to figure out a navigation menu that was designed for a 17" screen is tolerable right now, but it's a pain point. If you take a look at http://ToiletPaperEntrepreneur.com on your web-enabled phone, you should get the mobile website. Same with http://BusinessBeware.Biz .

Matthew Gallizzi, Matthew has been working in the tech space for over 12 years. Experienced in several programming languages, Linux server administration, and typical IT duties, his knowledge spans over various different technologies. Matthew has scaled web 2.0 projects to handle over a million unique visitors a month and has helped dozens of businesses bring their ideas to fruition. Learn more about him here: http://www.linkedin.com/in/mgallizzi Subscribe to my blog at http://notixtech.com/blog if you'd like to be kept up-to-date with some of the latest things happening in the mobile space. I'd love to learn with you. The mobile space is exploding and I'd love to help you figure out how you can take advantage of the mobile opportunity. Tweet me @notixtech or contact me here.