How To Win Business Awards

Published by Mike Michalowicz (Google+)

I used to think winning an award was just a silly thing. More of an ego stroke than anything else.

But the day I won the Young Entrepreneur of The Year Award from the SBA in New Jersey, I had a PR coup that just wouldn’t quit. Every major New Jersey newspaper ran an article, all the local TV news station highlighted me, and the networking… oh the networking… it was amazing. I walked away with the biggest client I ever had, just by winning a “silly” award.

Getting a business award is easier than you think, because most people never bother to try. I would even bet that as you read this, you probably haven’t tried yet either. Are you finally ready to win your first business award? Follow this simple process:

Apply For The Darn Thing

Duh! I mean this is business awards 101. But so many people just never apply. They just think it is going to fall into their laps. It doesn’t. Just like everything else in life you need to work for it. So get on the net, do some research. When you find an award you would like to win, apply for the darn thing.

Make It Obvious

I have judged business award contests and let me tell you first hand, it is hard work. Sorting through pages and pages of applications from hundreds of people is no fun. But it is fun when the submission is easy to navigate, has visual elements and has the most relevant stuff first!

Include What Is Requested

This is another “duh” type comment… for God’s sake include what is requested and in the format requested. Your submission can get nixed for technical reasons. So what, if you are the most qualified, if you don’t follow the rules (and often the judges make the rules) you will get dumped.

Follow Up

Sometimes these contests come down to two or three great candidates. What better way for judges to make a decision, than to pick the person who wants it most. Make it obvious that you want the award and appreciate its significance. Follow up professionally, and do not pester.

By Mike Michalowicz, Author of The Toilet Paper Entrepreneur

Category: Getting Clients, Marketing Like Mad, The Kick In The Ass, The Right Actions
Tags: , , , , .
  • Adryenn Ashley

    You are such a rock star! I always tell my authors, chefs and software designer clients to go out and win awards, but I never thought of going after a business award for myself! OK, consider this put on my to do list for Feb! Thanks for the continued inspiration Mike! :)

  • Jeff

    Mike… Why don’t you come up with a business award? Let your followers try out for it? I’m just sayin’!

    • Mike Michalowicz

      @Jeff – Thanks for the idea. I need to talk with some sponsors and if there is enough interest we might just pull it off.

  • Susan

    I love this! I honestly was always too scared to try to win an award. I am making a goal to apply for at least 1 award in 2010 and start researching today!

    • Mike Michalowicz

      @Susan – EXCELLENT. You MUST do it. You will win.

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  • russfordyce

    Winning awards, assuming the program is legit, gives your customers a way to prove to themselves that your business is a viable solution. Combined with testimonials including case studies, awards are great third party validation. There are 2 companies that seem to do a legit job awarding companies: The Steveies ( and The BIG Awards (

    • toiletpaperentrepreneur

      I appreciate you sharing that! Keep on being awesome!