How To Get The Most Out Of A Trade Show

Published by Mike Michalowicz (Google+)

How To Become An Entrepreneur

Compiled by Mike Michalowicz, Author of The Toilet Paper Entrepreneur

Category: Getting Clients, Marketing Like Mad, Skill Toolbox
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  • http://www.smashhitdisplays.com Kristin

    So many great tips here! Just to name a few that stood out to me – 30, 31, and 121.

    #30 – Most attendees are waiting to be approached by the trade show booth staff, so being outgoing at the event is a must!

    #31 – Working as a trade show display supplier, I have worked with many clients who wait until last minute to order their display. If you want to be a success, it takes at least a month to properly advertise your booth before the show, design the right trade show exhibit, and order your giveaway items, if you decide to.

    #121 – Standing at trade shows may kill your feet, but looks much more professional than sitting down.

    All were great points to keep in mind!

    • Mike Michalowicz

      Thanks Kristin

  • http://www.skylinetradeshowtips.com Michael Thimmesch

    Lots and lots of great ideas in this very extensive list!

    It must be something about human nature, but #13: Follow up, follow up, follow up, is the one we hear the most when exhibitors share where they go wrong.

    There’s no deadline (like the show date) when it comes to following up on leads, so set a deadline! Try to get all top quality leads followed up in 2 weeks, all medium quality leads followed up in one month, all future potential leads followed up in one quarter.

    • Mike Michalowicz

      Set a deadline baby! Thanks for sharing that tip Michael.

  • http://www.robntbusinesssolutions.com Theresa @ RobnT Business Solutions

    Thanks for the opp to contribute to this post.

    • Mike Michalowicz

      You are welcome Theresa.