How To Measure Success In Your Business

Published by Mike Michalowicz (Google+)

How To Become An Entrepreneur

1. Know Your KPIs

Success if relative. For us, it's number of shirts sold. We know we are successful when we have reached our goals for how many dress shirts we wanted to sell, but it's up to your business to really know what your goals are (short-term and long-term) in order to measure success.
Thanks to: Danny Wong of Men's Dress Shirts | BL.

2. Success Is Personal

As a solopreneur, I measure success in a very personal way.

Since I'm able to earn enough through my publishing, media properties and marketing coaching/consulting business to easily afford the flexible lifestyle I desire, and won't have to work for anyone else ever again, that's success to me.
Thanks to: Melanie Jordan of SunLover Publishing LLC.

3. Success? Who? Me?

I don't know when I crossed over to being a "successful entrepreneur" from "that guy who can't hold a day job". When I left the corporate world in 1993 I had only one entrepreneurial goal, and that was (and still is) to never work for someone else again. By this measure I am successful, very successful.

The success measure of an entrepreneurial business is growth of profits, any growth. In this 2010 economy we are ahead of last year's numbers, so the business continues to be successful.
Thanks to: Jeff Block of

4. It's Called Loyalty

A terrific measure of success is "customer loyalty". My goal is to create an emotionally positive experience, every time, with anything I do in my business. Every point of connection with an individual customer, or in group settings is key because customers can perceive these points of connection as either positive or negative. This is what he or she remembers. It's unique to them. A positive connection is my overriding goal and my ultimate customer service outcome is - Customer Loyalty.
Thanks to: Marya Grier of Performance Connect.

5. Success = A Job Well Done

Measuring success doesn't necessarily mean you've got tons of money in the bank, to me it means a job well done. A job done before deadlines and accurately as an end result of success - for you and your clients.
Thanks to: Kena Roth of Virtually Assisting You, LLC..

6. Heartfelt Rewards

First money earned and time saved are quite measurable. The rewards of happy healthy clients and employees as well as quality time spent with my family are felt without measure. The rewards are both measurable and immeasurable. All are heartfelt.
Thanks to: Jeffrey Schoener of Neuro-Enhancement Strategies.

7. Empowerment Not Profit

I know my efforts to promote financial education and awareness through workshops, articles and books sales are successful when I see that people's personal and financial lives have been changed for the better.
Thanks to: Hollis Colquhoun of 2 W.E.T., LLC.

8. Turn It Down

that you know you are successful when you can turn business down. As an entrepreneur who started out in sales, I used to think that all business is good business. I'm sure you've learned that that is about as accurate as the customer is always right.

We are in the service business and it is our job to match up our clients with programs that fit their needs and budget. As the experts in the field we have to steer our clients to events that will meet their needs and know when we can't.
Thanks to: David Goldstein of TeamBonding.

9. How To Measure Success

Success to me is not measured in dollars. The real measure of success comes from within. Not the physical attributes but rather how one sees their soul. Have you sprinkled joy? Are you grateful? Do you take the time to apologize? Can people trust you? Do you laugh everyday? Do you welcome & accept constructive criticism?
If you are comfortable with your replies, you have the necessary tools to be successful. True success can’t be bought or bottled - it's earned.
Thanks to: Christine Carr of Mother Daze (author).

10. ABC's of Success

A. Over 90% of the feedback about your service/product is positive.
B. The majority of your new clients are from word of mouth from satisfied customers and fellow professionals.
C. Your NET bottom line is always in the "black."
Thanks to: Margo Biblin of Margo for Animals.

11. Am I Solving Problems?

For me, the success measure that I'm most concerned about is whether I'm solving problems for my clients. You can have a big list or a fancy product, a nice income stream or whatever, but when it comes to business sustainability, the only success criteria that really matters - and leads to repeat business - is, "Am I solving my client's problems?"

This question will also ensure that you stay relevant and keep evolving as your clients problem contexts evolve.
Thanks to: Cath Duncan of The Bottom-line Bookclub.

12. Passionately Making Dreams Fly

The hum of an engaged, self-directed staff passionately making dreams fly for the national non-profit organizations that we manage. Hiring the right people drives success. I travel one-third of time. Don't have time to "hover" over staff. I trust them to help our clients fulfill their mission. As I walk through the office and hear the hum of staff talking with members, selling exhibit booths, discussing social media tools and bragging about positive comments from clients, I feel successful
Thanks to: Steve drake of Drake & Company.

13. Entrepreneur Success-O-Meter

There is no ONE way to measure entrepreneurial success, because "success" is really a compilation of a number of factors. However, if I were to bubble up the multiple factors, my gauge for success would GROWTH. Leadership and people development, revenue generation, business savvy, management ability, building up of resources, partnerships and networks, customer satisfaction and efficiency and productivity all go into my GROWTH QUOTIENT, if you will. Increase in these areas equals success.
Thanks to: John Haynes of Regeneration! Life & Biz Coaching.

14. Make a difference

Measure your success by making a difference. At the end of the day ask yourself: did you impact someone or something in a positive way? Did you help someone find something they needed? Did you offer some appropriate advice? Did you encourage someone who needed some guidance? Did you improve or simplify a process? Did you add value?

If you can count one thing a day- that you did to make a difference, then you are successful.
Thanks to: Janet Boulter of Center Consulting Group.

15. Smile -O-Meter

I could measure success by money, and growth, but I always look at how my business effects the lives of others and how we make them feel. Because I'm in an industry that is built on bringing excitement and fun, if customers aren't smiling and having a good time then I know we are doing something wrong and not staying on track with our goals and prosperity plan of our company. We use the smile-o-meter to measure our success the bigger the smile from consumers helps us measure our success.
Thanks to: Felecia Hatcher of Feverish Ice Cream.

16. A Million Dollar Experience

For me and my company, success is measured in many ways by the EXPERIENCE that my guests have. I would hope many event planners feel the same way and this is why they do with they do. There is alot of elements and stress involved in the final production of the few hours or day that an event may last. The overwhelming feeling after seeing and experiencing what you have created is why I do this crazy thing over and over again.
Thanks to: Nichole Wright of Bon Vivant Events, PR & Fundraising.

17. It's a Win-Win!

For me, success isn’t defined by financial objectives, although money is nice. It has more to do with accomplishments. Getting a client the speaking gig they really want or quoted in a publication they’ve targeted, completing a course that allows me to grow and offer something new to help clients meet their objectives. These things are real motivators and to me that's success.
Thanks to: Leslie Guria of

18. Success By Objectives

I am in business to create a business entity that contributes wealth and prosperity to all involved including me, partners, investors, employees, contractors and customers. It hasn't generated a lot of wealth yet so I am not satisfied and will not stop until it is.
Thanks to: Mike Clarke of Qtility Software.

19. Does It Make Your Life Better?

The real measure for business success to me is whether the business makes your life better or worse overall. If it's a positive net to your life, you're on the right path. If not, rethink what you're doing and why. Remember, there is more to the bottom line than just cash.
Thanks to: Alison Moore Smith of Life Hack Blog.

20. Feedback, Feedback, Feedback..

The saying that you can't please everyone is absolutely true, however in any business, satisfied customers are your best sign of success. When I have customers who refer their friends and family then I know I've done a good job and that's the key. I always send a short survey after completion of a training or program, and ask my clients to rate my work on a scale from 1-10 and if I wasn't a ten, what could I have done to make their experience a 10, and I offer them a referral bonus.
Thanks to: Kathi Casey of Kathi Casey.

21. Watch The Dashboard

Using key performance indicators on a weekly basis, I can see my successes and avoid confusing motion with progress and activity with results. Much like the dashboard on a car, you can see when things are going well such as getting your industry miles per gallon and not well when warning lights come on. Success is truly about slow and steady wins the race. Be the Tortoise that has focus & wins and not the Hare that runs, falters and loses.
Thanks to: Leanne Hoagland-Smith of ADVANCED SYSTEMS.

22. The Path Of Least Resistance

"Don't push the river; it flows by itself." ~Barry Stevens. I measure success by the degree to which I feel ease and flow in every area of my life and business: time, money, relationships, clients, opportunities. I'm working as much as ever, yet it's fun and energizing, rather than forced or from fear. Inviting in ease and flow also means being open to outcomes, not attached. From this place, what appears is usually much bigger than I could have imagined.
Thanks to: Beth Buelow, ACC of The Introvert Entrepreneur.

23. Happiness = Success

I measure success not by the number of clients I serve or the money I make, but by how happy I am with what I do, how I do it & who I am.

Like others, I've worked for large companies & put up with day to day bureaucratic situations. To me it was just a bunch of BS that stood in the way of getting things done.

Over a decade ago I started providing internet services. I work with clients I genuinely like, doing things I really enjoy & have the freedom to be myself both during & after work
Thanks to: Teajai Kimsey of Ideas That Work.

24. Successful Entrepreneurs

Every entrepreneur looks at himself/herself as being successful because the one thing that they have learned is what does not work. They understand that they have to go through "chaos" in order to achieved their goals.
Thanks to: Bonnie Ausfeld of beacon Resources.

25. Make a Difference

I know I'm successful when I have made a difference in my client's thinking about their brand or their go-to-market strategies. I do this by always providing my best thinking, pulling from my past experiences working in other non-related categories, or just from being a typical consumer. When I make an observation, reframe a challenge, or stretch their thinking in an intriguing way, then my value is seen. Hopefully that value translates into repeat business and profitable revenues!
Thanks to: Sandie Glass of Sandstorm inc..

26. Reaching My Own Goals

When I started my business in 1978 I had goals for myself. I wanted to establish a private consulting practice and have the hours I allotted to seeing clients face to face filled.

One day as I heard myself tell a client I couldn't see them until I had a space open and they agreed to wait or come in if I had a cancellation. I had an emotional jolt recognizing I had achieved the goal I set for myself.

I raised my fees and set new goals that I achieved. I keep repeating this process.
Thanks to: Marilyn Barnicke Belleghem of Marilyn Belleghem Consulting Inc. .

27. Success breeds success

The way I measure success in my business? When business is repeat business or referred business. Clients coming back for more always means you've done something right. And clients telling others about your product or service means word-of-mouth is selling you with no effort at all on your part.
Thanks to: Marlene Caroselli of Principled Persuasion.

28. Success is Subjective

I tend to measure on a goal-by-goal basis. If I achieve the result I was after then it's a success. If my goal was to get 100 views in one day to my site and a I get 101 then I've succeeded. If I get 50, I still succeeded. Success is subjective.
Thanks to: Myra Roldan of Anarchy In Beauty.

29. Yardstick of Four Elements..

Entrepreneur success can be measured in two environments namely:
1. External- When you are famous, on TV, in print media or say in lime light. You are being invited to schools, colleges various forums to share your "mantra" for success.
2. Internal- I would categorize success yardstick into four important elements:
1.You are trusted by your clients,
2.You are respected by your vendors,
3 You are appreciated by your employees,and
4.You are loved by your family for time you have for them.
Thanks to: Naresh Vij of Kaveri Consultants, India.

30. Success is Brand Recognition

I measure the success of our regional online magazine for moms by whether or not our brand is recognizable in the community. The day I will say "We've made it" is the day every mother in town knows about and chooses to use us as a resource when they need it! At that point I'll consider spreading to other regions.
Thanks to: Katie Newingham of NewbyMom Media, LLC.

31. Visions of Success

Really, success is subjective but I belive most of us have the following:

1. Spending the majority of time doing what you love

2. Earning enough money to pay the bills, plus a bit extra and you feel secure. More would be gravy

3. You are surrounded and work with people you enjoy and are a team

4. Work less and more time for things such as family, playing and giving back to the world

5. Less business chaos which results in more time to create more successes

6. Gratitude
Thanks to: tonia boterf of The Practical Expert.

32. Expert Recognition

I measure success when someone I respect recognizes my work and acknowledges my progress. The best acknowledgement happened just recently during my interview on the TODAY Show when Matt Lauer said "you're a success story". A pat on the back beats a poke in the eye everytime.
Thanks to: Jean Newell of Jean Newell, The Boomerpreneur.

33. Bottom Line+Where's My Bottom

My quarterly profit/loss statement shows how I"m doing over a period of time. As a small biz it's easy enough to learn how to run these reports from Quickbooks. If I find my bottom sitting in too many meetings, that's a sure sign I'm on the wrong track. I prefer to work at home, the marina, or my favorite coffee shop.
Thanks to: Ann Ronan of Authentic Life Institute.

34. The "Mulah" and your "Posse"

You can define success by 2 benchmarks.

Short Term: MONEY...duh! This month we had records sales, WOO-HOO! But, this metric alone cannot be the only way to measure your success. Otherwise, you will get DEPRESSED when you don't have records sales another month in the future.

Long Term: RELATIONSHIPS. When you meet the right people in your industry, (the movers and shakers) you acquire the KEYS to all the doors. And you cannot put a price on the VALUE & TRUST you develop with your pals.
Thanks to: Jorge Morales of Specialized ECU Repair.

35. First You Have to Define It

Before you can measure success, you have to define success relative to your particular venture. Why are you doing this? Where are you trying to get to and by when?

If you can answer the question: "How will I know when I'm there?", then you will know your measure of success.
Thanks to: Ken Halkin of Kenneth C. Halkin Mgmt. Consulting.

36. The Measure of Success

I measure my success by the accolades of other business owners and entrepreneurs. When I started in 2004, I was networking, cold calling, running around trying to make sales and not getting my calls and e-mails returned. Now when I call people they respond. I built relationships, became a go to person for resources and information without expecting anything in return, this has helped my business to grow and built a reputation of an honest, professional business owner.
Thanks to: Eula M. Young of Griot's Roll Film Production .

37. To Each his Own

Success is an individual thing to all of us. As you write out your goals break them down into small bite size chunks. With each goal answer the question, " I will know that I will attained this when...." and fill in the blank. For example a goal may be to grow your business by twenty five new clients for the year. An indication that you are on track could be, " I know I am accomplishing this when I am regularly adding two new clients per month."
Thanks to: Jennifer Shaw of Jennifer Shaw Coaching.

38. Success Is In The Giving

The number one way to judge the long term success of any entreprenurial venture is in the good it does in the world. Look at the lives of Milton Hershey, Ben & Jerry, and yes, Bill Gates who has become a beacon of generosity with his money. Anyone can make money. But when you can use money earned to do good in the world...well, that is really special. Learn from those who did and structure your life and business accordingly...for the sake of others as much as for your own personal well being.
Thanks to: craig wolfe of CelebriDucks.

39. Net Happy

I have two measures:
1) How much my net income increased from one year to the next.
2) How happy I am with what I had to do to get that increase.

Money is important, but so is my family, pride, and mental health!
Thanks to: Shay Olivarria of Bigger Than Your Block.

40. The Ultimate Measure of Succes

Success is measured in the business the same way it is measured in life. How much of a sustainable impact have you made on the lives of others.

Our clients and customers lives are improved and better for having known us.

Our employees and associates recognize the value they provide to the world.

Our community sees us as a responsible citizen and loves us being involved.

We would be missed if we were not here.

Add value to the world - don't just move it around

Thanks to: Scott Lovingood of The Wealth Squad.

41. Time Value Of Money

True success in business can be measured by the time value of money. When you reach the point you can honestly say to yourself that the value of your time doing the things you enjoy doing is greater than the value of your money, you have become truly successful.
Thanks to: Matthew Kamula of Kamula Law Group.

42. A Successful Entrepreneur

A successful entrepreneur is when one has a plan of action to grow their business, writes it down on paper, and makes it happen. When you have achieved the goals that you have set for yourself and your business, you are successful.
Thanks to: Tracy Wright of Executees, Inc..

43. Not A Pulse & A Pocketbook

Measuring success is more than the bottom-line and profitability for me. It’s the QUALITY of the PIPELINE. Are prospects more than a pulse and a pocketbook – are they ALL ideal customers? Are they serious? Will this be a gig that will generate more business and referrals? Success is not wasting time or being desperate.
Thanks to: Rebecca Staton-Reinstein of Advantage Leadership, Inc..

44. Real Success

As a Entrepreneur and Life Coach I have seen every definition of Success out there. My favorite is: True Success is going from having a dream to living YOUR dream.

The key here is YOUR dream, not your parents or your spouses, YOUR dream. For some it's finally starting that business or writing your first book. For others it may be selling your business and being a missionary. Whatever your dream is, Take Action and start living it!
Thanks to: Evan Money of Life Coach Evan.

45. Is This What You Want

Success is measured very simply. Is this what you want or wanted and are you happy. You can add things in like are you helping others, have you made money, etc. but those don't matter if they weren't your goal. You most likely started for a reason, so answer the question. Is this what you wanted?
Thanks to: Nicholas Labadie of Elemental Therapy Group.

46. Shared Joy

Success for my clients and students is success for me. When I get that call, email or Tweet that says, "It worked!", I know I am fulfilling my purpose. Dealing in solutions is a tricky business. You work and work but are not always there when the client gets the "AH HA moment". So those messages of accomplishment are my lifeblood.
Thanks to: Karen Southall Watts of Karen Southall Watts.

47. Success = Meeting Your Goal

It's OK to compete, to be better than your competition but real success, in my opinion, is measured based on what you are doing vs. your goal. So, the next question is do you have goals? Yes, you say. Are they written goals or just goals in your head that may change depending on how your day is going?
If my goal this year is to make $100k and I do it then I succeeded. The fact that the entrepreneur down the street made $200k is only important in that it may provide a future goal. What's yours?
Thanks to: Neil Palache of The Wealth Creator Company 4 Women.

48. Decide Up Front

Success is defined differently for everyone. Some want to reach a particular revenue goal. Others want a certain number of clients/customers. Some want to work a certain number of hours and have the rest of the time free. Whatever your measurement is, decide up front. It may change over time, but this way you'll know when you've reached it and know when it needs to be adjusted. It's unique to you and your company.
Thanks to: Bonnie Buol Ruszczyk of BBR Marketing.

49. *I MADE IT*

A satisfying and balanced life for me occurs when my values are in sync with the way I lead my life and run my business. Being honest, treating myself and others with respect and kindness, trusting my intuition, appreciating nature, and acknowledging people for their support are the building blocks from which I earn my income.
Thanks to: kelly ochis.

50. Making a Difference

Success is often defined by the bottom line. Are you successful if you do not judge your success by dollars and cents? Recently I walked away feeling most successful when I presented two pro bono presentations on communication. One at a homeless shelter and another at a conference for people early in recovery. I also taught a course in Workplace Communication for Cornell ILR. In each instance I was told the information was life changing.
Thanks to: Beth Sears of Workplace Communication.

51. Live By Principle

If you are managing a team, performing sales, constructing operations, working on human resources, do as best you can to stick with Principle. This isn't easy. It takes energy, thought, consideration. It's moment by moment.

Even if sales are slow. Focus on building genuine relationships where you help people. Eventually the right clients and revenue will come through. Success is not just the win. It's the process of living rightly, which then brings in positive results. Live by Principle.
Thanks to: Pamela Hawley of UniversalGiving.

52. PROFITS Equal Success

Success can only be measured in PROFITS. Let's face it: we're all entrepreneurs to make money. That's the point of business. Success is actually making that money. It's great if you have 2,000 Twitter or Facebook followers. But unless they actually earn you money, they only measure how familiar people are with you and how well liked you are. Useful tools, certainly, but not measures of success. Did you sell your product? Do people pay you for your services? That's the only ruler that matters.
Thanks to: Erin Brenner of Right Touch Editing.


When defining & measuring an entrepreneur success, it is rarely measured by flashy cars or the amount of money in the bank. Success is measured when looking in the mirror & asking the following questions:

1. Are you able to work on “Right Things”?
2. Are you maintaining your core values?
3. Do you have work-life balance?
4. What would your family say about you if you died today?
5. Are you proud of the work you are doing?

Success is not what we have, it’s what we are!
Thanks to: Cindy Hartigan of Spectra Learning Group.

54. "I Heard About You"

How do you know as an entrepreneur when you are successful in the business? Answer: When revenue starts coming from sources I did not contact directly. In other words, when the "I Heard About You (or your product etc..)" factor starts producing revenue, then you know your business has gone to the next level of success. .... Kate Nasser
Thanks to: Kate Nasser of The People-Skills Coach.

55. Attitude + Failure = Success

Success is a series of successful failures. Throughout our lives we all live under glass ceilings starting at birth.

Starting with a failure (’s decision cycle is helpful), it is best to study the failure because your success will be born out of this analysis.

Once your best logical option is executed you end up with a result, it is more inspirational to measure our success from the bottom of a failure to the top of that result.
Thanks to: Tommy Stern of, LLC.

56. When The Haters Congratulate

You know you have had some level of success when those people who openly doubted you come forward and congratulate you. Most people aren’t stupid; correction, most people aren’t so stupid that they forget telling you that your business isn’t going anywhere. Congratulating someone after you have rejected their ideas is embarrassing and quite frankly, pretty awkward. That being said, if someone goes out of their way to give you props after spitting hate at you, you have done something right.
Thanks to: Jay Rodrigues of DormNoise.


Success is like hindsight – it is not something you can see with 20/20 vision. My first years as a Realtor success was about money, due to the fact I had very little of it. As business increased it was about knowledge & education, it was about being the best in my field. The only thing consistent is “my” success is sistered to the happiness of my clients. Success is the second call. The second call where past client Joe Smith refers me to a friend or asks me to represent him again.

58. OPS (Other People Succeed)

When I create ideas and I see Other People Succeed it let's me know that I'm in the right business in helping their dreams come true.
Thanks to: Derrick Hayes of Woe Enterprises .

59. Success = Your Happiness

Success is different for everyone. Decide what it is for you! Is it a certain $ amount in the bank, more time with your family, lots of exciting travel, humanitarian work or a unique combination? No one, but you can determine what your success measurement. Let go of any preconceived notions or outdated beliefs and let your heart be your measurement tool! Success = your state of happiness; the sense of contentment your derive from life is your true success.
Thanks to: Judith Lukomski of Transitions Today Inc..

60. Trust Your Gut

How do I measure success? It may not always be measured in money or tangible benefits. Yes, of course, I pay attention to the bottom line, but there have been many occasions where I have experienced "success" by helping others and just getting that really good feeling. So, I trust my gut instinct as well to gauge my success, not just the "bottom line", because sometimes you cannot put a price on the feeling of success.
To your success,
Dr. Laura
Thanks to: Laura Aridgides of OrganizeNOW.

61. Working Less, Making More

I'm in the service of providing psychotherapy, so success to me means getting calls from new clients who can pay full fee..
Thanks to: Marjorie Rand of Marjorie L. Rand, Ph.D..

62. Your Reputation Precedes You!

I measure success when prospects meet me for the first time and say, "I've heard nice things about you." I smile and say, "Thank you," In that moment, I know my hard work is paying off.
Thanks to: Kita Szpak of KS Communications.

63. Are Your Clients Happy?

I always measure my success by how happy my clients are. If they're satisfied then I know I'm meeting and exceeding their expectations, and have thus succeeded in my venture.
Thanks to: Drew Gerber of

64. Success - Everyday!

Too many entrepreneurs measure success by the achievement of their ultimate goal, which by the way changes once they achieve it. The reality is that the 'ultimate' goal is achieved more quickly when we define success as the achievement of the next step toward that goal. Minor successes sustain us when things aren't moving as quickly as we'd like or when we've made a misstep. Celebrating success at each step allows you to enjoy the entire journey.
Thanks to: Dale Furtwengler of Furtwengler & Associates, P.C..

65. When My Talk Ain't Cheap!

When I'm so excited about a breakthrough in my business that I can hardly sleep, when my 5-year old Junior Apprentice jumps for joy with a new idea for her blog or her business after studying me, and when Friday night comes and its time for another date with the man whose been sleeping in the same bed with me since the day he married me 20 years ago, that's when I enjoy my success! Dropping that cell phone in the toilet 3 times finally helped me replace low level technology for some of this TPE!
Thanks to: Adelaide Zindler of

66. What Clients are saying....

I meaure my business' success when my customers just can't get enough by re-using our services, refer us to others, talk about us on the web on blogs, and as a result we see consistent growth in business without spending a dime on advertising...
Thanks to: Nellie Akalp of

67. Entrepreneurial Success

I think the greatest measure of entrepreneurial success is when you are referred by other people/clients. If someone has enough confidence in you to refer you to a friend or a client of theirs, you are a success. Another way to look at it is, when your type of business comes up, do they think of you first?
Thanks to: Gayle Carson of Carson Research Center.

68. Simple.....

Success in business is when a customer looks you in the eye and shakes your hand and says, "Thank you".
Thanks to: Carl Forsell of Connections Planet.


Beyond the obvious, making enough money to cover our expenses and live according to how we choose to live, we measure success based on PROFIT...

P = purpose in everything we do
R = relationships that endure
O = opportunity to help others
F = fun
I = impact (quantifiable and measurable)
T = travel (we love to travel so we see this as a key measure)
Thanks to: Ed Cohen of Nelson Cohen Global Consulting.

70. Internal Contentment

The best gauge for knowing I've been successful is the internal contentment that tells me I'm exactly where I'm supposed to be, doing exactly what I'm supposed to be doing.

I don't have a financial gauge because that is fluid. I don't have a material possessions gauge because anyone can have that.

Self-fulfillment is where it's at!
Thanks to: Michelle Hill of Winning Proof.

71. Show Me The Money

A true entrepreneur believes in their idea and in their ability to take it successfully to market. Watching that idea turn into a business is not only thrilling but completely self-satisfying. But, truth be told watching the money come in and beat all expectations for revenue is the real measure of an entrepreneur's success!
Thanks to: Vicki Donlan of VickiDonlan.

72. Results

Results are the key. Set goals...if you meet them, great....if you exceed them, even better! Measure your success by the results of meeting your goals. If you don't set goals---WRITE THEM DOWN--you'll never meet them!
Thanks to: Jocelyn Wiebe of AmeriPlan.

73. I Know It When I See It

I have established a vision for my business - what it looks like when it is successful. I then set goals that are measurable and ambitious, but also realistic.

I never select more than 3 priorities or goals at one time. Through monitoring on a consistent basis - weekly and monthly - I can see when I accomplish each goal. As I hit each one I know I am succeeding toward my vision for my business.
Thanks to: Diane Helbig of Seize This Day Coaching.

74. Affirmation

In the beginning of a business, measuring success is challenging. But acknowledging that starting a business will have a lot of ups & downs and comes with discontent & discomfort will give a realistic perspective making the 'process' of success more joyful and enjoyable.

Another measure of success: Reactions of people learning of the business. If there's an overwhelming majority enthusiastic, take that as validation of the business' mission and goals, reaffirming you're on the right path.
Thanks to: Karen Whittier of Embrace Activism.

75. Unlimited Freedom

Being able to go where I want, when I want, in the way that I want, for as long as I want, while being able to take care of all business matters plus taking part in a huge verity of pleasurable activity from space flight to scuba diving with a beautiful smart female & not creating any debit, being pain free, exercising daily, 365 days a year for life!!
Plus making wiser use of that which I received at birth, consisting in the power to control & direct my own mind to whatever ends I desirer!!
Thanks to: John R Hobbs of Oasis Global, Inc.

76. Success This...

Success is not all about money. It's the feeling you get when a job is well done and your clients tell you so, you look forward to working the next day and find yourself smiling as you do it!
Thanks to: Tina Wick of Greenpurse.

77. No What Ifs

When you are successful, you reach an inner confidence which does not allow for What Ifs. You feel in line with what you are meant to be doing, and you pursue daily that which you excel at. It's like true love, focusing on your passion comes naturally and joyfully.
Thanks to: Oana Hogrefe of Oana Hogrefe Photography.

78. How Many People Are Helped

Traditional entrepreneurs measure just in revenues, profits, and net worth. I like to measure instead how many people are helped because that's the reason I became an entrepreneur. One of the ways I do this is by keeping track of how many people access the many free resources I supply, as well as success reports from those I serve. I also use surveys from time to time to find out about other positive effects and to get ideas for eliminating negative effects.
Thanks to: Donald Mitchell of The Four Hundred Year Project.

79. STOP searching outside!

Success for me is this - when WHO you are on the inside is "enough", your need to control or define your life by WHAT you have achieved, THINGS you have accumulated and who you associate with, dissipates.
Thanks to: Rhondalynn Korolak of Imagineering Unlimited.

80. Success Is Business Beyond You

Success is the goal of all entrepreneurs. The multitude of metrics to measure success can vary. Revenue doesn't always equate to profitability. Profitability doesn't always equate to maximized profits. The best way to determine whether or not you have a successful business is based on whether or not your company can succeed without you. Can you take a vacation for 1 week? 1 month? 1 year? If your business can achieve profitability and efficiency without you, you have a successful business.
Thanks to: Mark Hall of Input Ladder.

81. The Key Is To Measure & Adjust

In business, always measure your efforts! With every marketing effort at Delivra, we always measure the return on that investment. Why? Not only to know if we were successful or not, but also as a way to understand the methods that work best for our market. We can easily then monitor and adjust along the way. But the KEY to it all is measure it on a regular basis and adjust as you go along. With that, you will find your greatest success.
Thanks to: Carissa Newton of Delivra.

82. It's Like Golfing!!

Success is personal; it usually has a different meaning & value to each entrepreneur. I suggest, measure your success by what is the founding principle behind your business. Is it solving a problem, work-life balance, money, recognition, market share, customer satisfaction, what is it?

Focusing on founding principles & values to measure success means focusing upon what really matters to you & your entrepreneurial aspirations without being distracted by the worldly interpretations of success.
Thanks to: Devesh Dwivedi of Entrepreneur In Making.

83. Standard or Metric?

There are only two ways to make many types of measurements: Standard or Metric. Measuring success is similar. It can be measured the right way and the wrong way. Here is the right way: success in a business should be measured by what you learned not how much money you have made or lost. You can do either of the two just mentioned and not learn anything from it. However, if you are a smarter person than you were a day, week month ago or much longer, than you are successful. So keep learning!
Thanks to: Edwin Soler of Libreria Berea.

84. Not Money

For the first several years of my business, I measured success in the money we brought in. Money is the way people vote and it's measurable.

These days, I look at what we do with the money that comes in. I measure success by the lives we change, giving to charity, and employing people.
Thanks to: David Hooper of Music Marketing [dot] com.

85. Your Success Is My Success

Success is creating value for my clients which contributes to their success, and ultimately my success. Through questioning, finding out what they want and need, what their vision of success is, and then working out a plan to contribute to the fulfillment of their goals. Doing my best to bring out the best in others, so that I have the satisfaction of making a positive difference. As Emerson said, "to know even one life has lived easier because you lived, this is to have succeeded."
Thanks to: Ronald Kaufman of Ronald Kaufman Consultancy.

86. Winning Equals Success

Success equals winning and winning equals success! As an entrepreneur I conceived my idea on paper and three years later it’s in the market place selling. Whether I sell one backpack or two million it’s the same success. Winning for me doesn’t equal first place – it’s setting a goal - achieving the goal or over coming a challenge to move my life forward in a positive way. Whichever my goals - big or small - once I achieve them I am a success!
Thanks to: Anthony Miner of Bonsai Sheroes LLC.

87. Make an Impact

To me, success is to make an impact on other people's lives. To make an impact, set a good example. Meet your own deadlines without mistakes, get back to people quickly, be fair in your evaluations and always keep your promises.
Thanks to: Berit Brogaard of University of Missouri, Saint Louis.

88. Show Me The Money!

I Know I Am Successful In My Business When I Make More Money Then I Spend. In My Business It Is Hard Not To Buy Anything. I Had To Learn To Stop Buying. And Then I Started Making More Money, Becoming A Lot More Successful. I Was Able To Make My Total Of 40% Of My Sales. 40% Is A Lot Better Then Spending 40% Of My Sales. Which Netted Me Nothing. I Wanted To Be Shown Where Is The Money?

Thanks to: Sheila A Caruso of AVON.

89. Goooooaaallll!

Measure success the way the soccer announcers on TV do: when you hit a goal, scream it out loud. Seriously, the only way to measure your success is to have previously set goals that you want to accomplish and recognize when you achieve them.
Thanks to: JR Rodrigues of Job Hunt Express.

90. Success? Simple!

It's all in the "Thank You". I count the success in my day by how many "Thank You's" I hear. It is what we do for others that makes us successful. With every Thank You we grow and when we grow, business grows. It is that simple. Thank you.
Thanks to: Barbilee Hemmings of Are You For Real?.

91. Word of Mouth Advertising

If you can get your product or service to the point where your customers are freely talking about it on their own, without any influence from you, then you should be proud. To me, that is the true method of success for any business. Word of mouth advertising is the greatest "thank you" that a customer can give and a true mark of success for anyone.

Thanks to: Joshua Black of The Underdog Millionaire.

92. Number of Satisfied Customers

The best way to measure the success of business is to look at the number of satisfied customers. Having satisfied customers means that the company knows the exact needs of its target audience and will do well in long term.
Thanks to: Roger Rae of Fortepromo Promotional Products.

93. Activity=Results

Many people measure results purely in numbers. In the end it is the numbers that drive the business. That being said in order to drive the business one must be effectively be managing their time in networking activities, speaking engagements and community involvement, in other words working on the business. So when somebody asked me how are your results I replied that since I am so activity driven that the results will follow even when the numbers are not necessarily saying so.
Thanks to: Alan Ginsberg of The Entrepreneur's Source.

94. You Know You Rock When...

Success is subjective. It can be measured in many ways - money, recognition, happiness...

I measure success based upon results for clients. As a PR firm, ROI is measured by articles, mentions, which means happy clients. More Coverage, more success. Coverage drives business to clients. When they are satisfied and scream my praises, I know I have done my job well.
Thanks to: Shari Lynn Rothstein of SLK Creative.

95. Triad of Success Measurement

When your customers are satisfied, you have an enthusiastic staff, and you enjoy what you're doing there is a good chance that your company is successful in delivering its product or service.
Thanks to: Mary White of

96. Happy Clients

As a publicist, the way I know I've been successful is by looking at my press book and seeing the large amount of press I get for each client. For example, last year I got 87 press placements for one of my clients - an Australian skin care company. Looking at these pages and pages of press shows me that I'm having success for my clients and keeps me motivated.
Thanks to: Lizzy Shaw of Lizzy Shaw Public Relations.

97. Real Success

Yes, we all like to make money. But sometimes, success isn't just about the money. Sometimes it's about the small stuff, the people whose lives you touch. The people you can help. Sometimes it's about getting your message out - getting published, being interviewed or speaking to a interested and engaged group. When I can look back at the day or week and see what I've done, what I've accomplished, the lives I've touched, who I helped to empower or motivate, then I know I've been successful.
Thanks to: Katy Tafoya of Success for Soloprenuers.


I knew I was successful as a freelance copywriter when I could turn down work and not second-guess myself as to whether I was doing the right thing.

I learned to walk away when a prospective client or new project didn't feel like a fit, confident that other opportunities would soon fill the void.
Thanks to: Susan Greene of Freelance Copywriter.

99. Time is the Ultimate Reward .

Since TIME is our greatest nonrenewable resource and there is no bank of time that we can make deposits to later withdraw . . . as an entrepreneur I measure my success in how much time I can reclaim for fun, for travel, for friends, for family. While I love my work, it is fuel for the whole of my life (rather than swallowing me whole!), work that is productive and system based frees my time for other uses. Having time means travel, relationships, and celebrating life.
Thanks to: Melissa Galt of Today by Design.

100. It's Not Just The Money

For many of us it's "the dream," or, "control over out own destiny," or, "I was never a good employee" (many call it wage slavery), or, "I wanted to prove..." For some, it is the money, the chance to get rich, perhaps beyond our wildest expectations, but that's not what I've heard most in my 40+ years in business, and most would continue doing "it" even if it didn't pay well, so long as they could meet their expenses. What, then, is success? It's unique to each of us. My definition? Control!
Thanks to: John Reddish of Advent Management Int'l, Ltd.


Compiled by Mike Michalowicz, Author of The Toilet Paper Entrepreneur

Category: Exceeding Expectations, Managing Focus, Recommendations, Skill Toolbox, Video
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