How To Determine A Successful Product Before You Sell It

Published by Mike Michalowicz (Google+) on September 14, 2010

Compiled by Mike Michalowicz, Author of The Toilet Paper Entrepreneur

Category: Branding, Exceeding Expectations, Getting Clients
Tags: entrepreneur focus, market research, merchandising, mike michalowicz, successful product, toilet paper entrepreneur, tpe.

http://www.geniusbusiness.com Bryant

I like # 34. JUST ASK! He’s the best.

http://www.ToiletPaperEntrepreneur.com Mike Michalowicz

@Bryant – I hear ya… BUT… I thinking asking alone is not enough. I can think of countless times when I have asked friends, customers, prospects, etc. if my new product was something they wanted and the answer was “hell yes”, but when I asked them to buy it the story changed. I believe people lie through their teeth and speak the truth through their wallets.

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http://www.MaverickBusinessAdventures.com Yanik Silver

There are some cool new sites out there that let you gauge interest before you spend a lot of time creating the product. One of my favorites is http://www.KickStarter.com. Great concept where people can contribute to creating a product, book, movie, etc. and you reward them with incentives. Then you only get the money if you reach your funding goal. (Great market testing.)

-Yanik

http://www.ToiletPaperEntrepreneur.com Mike Michalowicz

YANIK!!!!!!!!!!!!!!!!!!!!!!!!!!!

marketerentrepreneur

Great advices even if some are pretty similar!
Most of them are about market research and other kind of market testing, the must-do of today’s entrepreneurial world obviously.
No secret today, even with a good marketing or SEO campaign, I agree that if people don’t like your stuff, it won’t help, they won’t buy! And stop asking feedback to your family only because They will buy your stuff! Even if they are cr*p.
So research research research. In the UK I got some help from a market research company dedicated for pre-startups called Marketest, you can get free market research info on their site
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By Mike Michalowicz (Google+) on September 14, 2010 in Branding, Exceeding Expectations, Getting Clients