10 Ways To Get Your Blog Noticed

Published by Mike Michalowicz (Google+)

There are literally millions of blogs on the Internet, yet you know that starting one for your business could still be a good idea. Business blogs – done right – are a great way to drive traffic to your website, establish yourself as an expert in the field, and even build a rapport with your customers. But just starting a blog is not good enough!

Blogging Visibility

In order for you to gain all those benefits, and more, from your blog, you must make sure it is one that actually gets noticed. There are literally millions of businesses with blogs out there, but nobody really knows about them. If you aren’t going to take steps to get your blog noticed, spare yourself the time and investment of setting up and running one.

But did I mention that getting one noticed is not all that difficult? It’s true! You can create a blog for your business and get it noticed. But it will require that you be a little more proactive than just writing a few posts and hitting the ‘publish’ key. There are many things you can do to help get your blog noticed in a cyberspace filled with business blogs, some that may actually be covering the same topics as yours!

Here are 10 things you can do with your blog to help get it noticed and keep people reading:

1.      Make sure that it has a personal tone. The last thing people want is to read a boring post that lacks personality.

2.      Stand for something that is unique.

3.      On the other end, try standing for something that has an enemy or is against something. (Another business is okay, but it is probably better if it is an outdated philosophy.)

4.      Don’t let the blog get stale! Like bread, blogs have a shelf life, and you need to keep posting to keep it fresh. If the content is stale, people will not come back.

5.      Pick a niche, which ideally would be something related to your business or to the audience you are trying to reach, and then become an expert on the topic.

6.      Get to know your readers and make blogging a two-way street. You can do this by asking your readers questions, allowing comments, and then responding to those comments.

7.      People love to read facts, so try to include some facts, as well as practical advice and useful tips that they can use. If you can offer them something they can use, they will be back, as well as most likely sharing it with others.

8.      Give people something to think about. If they read your post and then move on without giving it a second thought, you haven’t done the job right. Try to write about something that will get them thinking, doing things differently, etc.

9.      Write something that is so good, helpful, or controversial that people feel as if they have to share it with others, once they are done reading.

10.  Let the reader see you, by adding a picture or “about” page, and let them get to know you personally.

The More They Know

When it comes to blogging, it’s often said that the more they know, the more your blog will grow. People don’t want to read something that is cold, impersonal or boring. Even when it is a business blog, they want to get to know the person and their personality, so they can feel like they are sitting across from you at Starbucks, having one of those fancy frou-frou drinks.

 

By Mike Michalowicz, Author of The Toilet Paper Entrepreneur

Category: Branding, Managing Focus, New Ideas
Tags: , , , , , , .
  • http://www.businessservicereviews.com/ Marshall Davis

    Great advice! The blog on my site used to be ‘cold, impersonal or boring’ so I had to figure out what to do. I believe I have come up with something that is interesting for entrepreneurs (or wanna be entrepreneurs) and gives back without asking for anything in return.

    It is SO much easier to write a boring post then it is to create something that people might actually want to read. It takes A LOT of effort to create good content, and most people don’t want to put the time in. And to continually come up with good stuff can be draining so you have to be passionate about what you are writing, or you will burn out quickly.

  • http://www.techpupil.com Jeevan Jacob John

    Hey Mike, 

    First time on your blog and I am glad to be here :)

    Great advice you have given in your blog post. These are the most important and most forgotten points about blogging – well, most of the new bloggers forget these things – they want to make money and they jump on board with the hope to promote their business/make money easily. But, it is not really easy as it sounds.

    Anyways, thanks for the tips :)

    Jeevan Jacob John

  • http://aaronhardyblog.com/ Aaron Hardy

    Hey Mike,

    Thanks for the timely advice on how to get your blog noticed. I most liked what you said about keeping your blog fresh. I see too many blogs that have outdated or old content. When I see a blog that has fresh content, it tells me that the blogger has made the attempt to keep up with what is going on in their niche.

  • http://callboxinc.com/ Judy Caroll

    Great post again Mike.  Just because we build it, doesn’t mean they will come.  There are things we need to do to make our blogs visible.  We should improve our key terms.  We need to uncover what information/keywords our target market is and use them in our blogs in a way that will get both customers and search engine’s attention.  

  • Erik

    I agree with you tips. I saw another tip prompting fellow bloggers to put a link to their blog in a comment. The I would visit the people below if they just had links. Here is mine.

    http://aspencontineo.blogspot.com 

  • Makemagichappen55

    Thanks for the help! :) check out my blog here. http://brightenmyfkinday.blogspot.com.au/ 

  • Bearfever15

    This is a lot of help thanks!!
    Also you can check out my blog here. thecollegelove.blogspot.com

    • toiletpaperentrepreneur

      Glad it was helpful to you!!

  • Damien Foster

    Tips taken on board. I’ll just keep on writing.. Someone will find it eventually. Mine are pretty deep (or so I’m told). Not sure how to classify what I propose.
    http://dkfblog.blogspot.co.uk/ 

  • http://www.facebook.com/profile.php?id=1478940131 Lexi Giannone

    Thanks for the tips. I’ve gotten 100 views in the last few days. I’m trying to post stuff that will help families/those in need of pinching pennies. Freebies and sweeps and tons of others.Hope these tips help!

    http://evilxpenguinss.blogspot.com/

  • Tyra Jefferson
  • Vusani

    Thanks for this I’m definitely enlightened I’ll be sure to put this tips to good use on my new blog http://vusanimulaudzi.co.za/mythoughts/vusani

    • toiletpaperentrepreneur

      Awesome!! Thanks for stopping by!

  • Guest
  • http://www.facebook.com/amber0517 Amber Bartlett
  • Blogger
  • PS

    http://www.pinkshowroom.com -> see what the shops have in London!

  • Sam Lieberman

    Seems like everyone is posting their blogs here so here’s mine: http://www.roboticmelody.com – awesome electronic music everyday!

  • Elaine

    Find out why losing weight is about more than the food we eat http://www.mind-fullness.co.uk – the non-diet diet

  • JBOB

    BLAH BLAH BLAH BLAH BLA BLAH. that was to get people to read this comment. My blog talks about everything :D http://welcometothisguyslife.wordpress.com/

  • rd

    Love the article, if you love footy check out my new blog htteamtalk.wordpress.com

  • David Scotland

    Nice article! If you’re interested in horror films and music then head over to my new blog which will be getting much bigger and better! http://samhainsunrise.blogspot.co.uk

  • Kiki

    If you like blogs about random nothings check mine out :D http://nihaokeisha.xanga.com/

  • http://twitter.com/reviewzed Reviewzed
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  • whirlwindgaming
  • Grant

    a blog about my entrepreneurship at age 10 –

    http://nevertooyoungforbusiness.blogspot.com/

  • http://www.moonfiller.com/ Taran

    Nice article.Great ways to get noticed.

  • Triinuo

    Trying to get my blog running also, if you have some tips for me, please let me know:
    Http://fashionnotesbytriinu.com