Section Summaries

Introduction

In this section you will learn how the title, The Toilet Paper Entrepreneur, came about and how it is far more relevant and on point than the yesteryear’s term “bootstrap entrepreneur.” Also, you will learn the difference between the media darling entrepreneurs and the toilet paper entrepreneurs.

My Three-Sheet Story

Rags to riches. Homeless to gazillionaire. Moron to genius. These are the inspiring stories that movies are made of. But chances are your story, like mine, is not the next Emmy Award winner. I had a relatively unspectacular life: marred with ho-hum problems, laughable at times, and barely news worthy triumphs. But from this average life, I launched three multi-million dollar companies, starting my first one when I was 24 and my most recent one when I was 35. My successes, while not front page headlines, have been extraordinary by any measure. If your story is similar to mine, you can achieve what I have and more.

Beliefs

Success is not determined by your background or your cash on hand. It is exclusively dictated by your beliefs. If you truly, emphatically believe you will succeed, you will. If you don’t, you won’t. In this section you will learn how to master enabling beliefs and destroy limiting beliefs. Your entrepreneurial mastery depends on it.

Focus

The more customers you have and the more you do for them, the more you make. Right? Wrong. Without focusing on a specific product, service or method, you will dilute your ability to be a leader. Your path will be one of mediocrity. In this section you will learn the importance of absolute focus, and how to execute it in your business.

Action

Doing nothing results in getting nothing. The key to building a great business is to take decisive actions in the direction of your goals. The truth is, the path to success doesn’t follow a straight line. In this section you will learn the strategies and techniques to build a serious industry contender. Plus it will give you the kick in the shorts you may need to get up and going.

Money & Equity

So many people never pursue their entrepreneurial dreams because they feel a lack of money is preventing them. Quite frankly, that is a crock of shee-aatt. Money simply gives you easy access to resources. The key is identifying and finding the right resources, otherwise the money will be wasted. Keep in mind that many resources required to launch and run a company are available for very little or for free – you just need to seek them out. And The Toilet Paper Entrepreneur shows you how.

Bonus Material

You’ll need to buy the book to learn about this. It is a bonus after all.