The Life Is Good Story – VIDEO
In 1989, Bert and John Jacobs, the founders of Life is Good, designed their first tee shirt. They say they knew nothing about the business. For five years, the brothers hawked tee shirts in the streets of Boston and traveled the East Coast, selling door-to-door in college dormitories.
Now they have a $100M company. And their secret was in maintaining an Immutable Law. Bert Jacobs reveals all in this video.
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