23 Ways How To Show A Customer You Love Them
CONTEST!!! See the details at the end of the post. CONTEST!!!!
 1. Thank You Notes, Even When They “Don’t Deserve It”
Show Your Customer Some Love: I write my clients thank you notes (snail mail ones) at random times; not just when they’ve bought a service, but when something makes me think about them. I have a tickler file for all of them with their interests, non business involvements, and when I find an article or news item that relates to them, I send it along.
All Of Our TPE Love To: Celia Milton, Wedding Officiant. Thanks for the tip! |
2. The Fastest Way To The Heart Is Through The Stomach
Show Your Customer Some Love: I send a card and a food gift – usually 4 huge, absolutely delicious brownies from SendOutCards to my clients – for birthdays or for having achieved one of their business/personal goals.
All Of Our TPE Love To: Van Smick of Action Coach. Thanks for the tip! |
3. Keeping It In The Family
Show Your Customer Some Love: When one of my clients lives out my company’s mission of buying from, collaborating with, or networking with another women entrepreneur, I give them homepage promotion for one week on my popular website to help increase their corporate visibility and thank them for supporting our mission.
All Of Our TPE Love To: Tracy Higginbotham of Women TIES. Thanks for the tip! |
4. Take Em On Vacation, Kinda
Show Your Customer Some Love: I show my customers love by remembering them during the time they would least expect it – when I am on vacation. I mail them a postcard (pre print labels before you leave home) and I purchase a gift for my most fun clients.
All Of Our TPE Love To: Shonika Proctor of Renegade Teen CEOs. Thanks for the tip! |
5. Turn Up The Tunes!
Show Your Customer Some Love: For Valentine’s Day we make a mix of fun, funky, and inspiring music to work to. It is our way of reminding our clients that we know what it’s like to be an entrepreneur and the need to let loose for a bit after (or during) a long days work.
All Of Our TPE Love To: Sabina Ptacin of Red Branch PR. Thanks for the tip! |
6. Make Them A Celebrity
Show Your Customer Some Love: I’m showing my customer’s the love this Valentines Day by offering a chance to win a Socialite Starter Kit. The Kit has: Jackie O sunglasses, pearl earrings, Lilly Pulitzer perfume and much much more.
All Of Our TPE Love To: Beth Dunn of Social Climbers. Thanks for the tip! |
7. A Wooden Postcard
Show Your Customer Some Love: We send an unusual piece of mail to our top customers (like a handmade wooden valentine postcard) thanking them for their patronage and offering them a free goody when they bring it back to our whimsical gift gallery. We do this each quarter.
All Of Our TPE Love To: April McCrumb of Catching Fireflies. Thanks for the tip! |
8. Good Manners Goes A Long Way
Show Your Customer Some Love: I simply use technology and manners to remember to send thank you cards, birthday cards, and holiday cards (and gifts).
All Of Our TPE Love To: Neal Howard of Atlanta’s Best DJ. Thanks for the tip! |
9. Chocolate Works Every Time.
Show Your Customer Some Love: Simple – we include a chocolate bar (along with a business card) in every shipment. We always get great feedback.
All Of Our TPE Love To: Peter Hail of Warehouse Cables LLC. Thanks for the tip! |
10. That Special Blue Box
Show Your Customer Some Love: We have impressed our best clients (men and women) with a small, but impressive gift from Tiffany’s. The blue box is a status symbol – you can order on line. My favorite gifts: key rings, money clips, pens, cardholders and bookmarks.
All Of Our TPE Love To: Suzanne Bates of Bates Communications. Thanks for the tip! |
11. You Can Show Love Every Time You Speak With Your Customer
Show Your Customer Some Love: It is as simple as knowing who your first time customers (“give us a try”) are versus your returning customers (“great to see you again Mike”). Just remembering the stage of your relationship and having a personal context works wonders
All Of Our TPE Love To: April Voris of Guest Relations Marketing. Thanks for the tip! |
12. With Cream or Sugar?
Show Your Customer Some Love: We have a file on each customer where we note every interaction with them. Not just what they ordered from us, but personal details including how they take their coffee. Remembering these things helps
us make them feel special and important every time we see them.
All Of Our TPE Love To: Sophie Sampson of Harriet Kelsall Jewellery Design. Thanks for the tip! |
13. Love Everywhere
Show Your Customer Some Love: I sign all my business e-mails “Love, Jeanne.” I sign my Editor’s column in the magazine “Love, Jeanne.” And I’m a notorious hugger — after I’ve broken bread or drunk beers with potential subscribers or advertisers, they’re considered “family” and are subject to hugs every time I see them. And they are proud to wear my FOJ (Friend of Jeanne) stickers at conferences (worth $50 off their next ad or subscription).
All Of Our TPE Love To: Jeanne M. Perdue of Zeus Technology Magazine. Thanks for the tip! NOTE – Jeanne’s email to me was signed Love, Jeanne. Right back at you Jeanne – Love, Mike. |
14. A Not-So-Taxing Way To Show Love
Show Your Customer Some Love: We show our customers love by sending them a PDF of their payment receipts for the previous year and e-mailing them with a nice reminder note letting them know to check with their tax preparer to see if anything they spent with us is tax deductible.
All Of Our TPE Love To: Andrea Mercado of OnlineMarketingMuscle. Thanks for the tip! |
15. Share In Success
Show Your Customer Some Love: We show our customers the love by revenue sharing with them, and paying them simply
for listing their classified and auction ads.
All Of Our TPE Love To: Melanie Heywood of Listasaurus.com. Thanks for the tip! |
16. Do The Hard Work For Them
Show Your Customer Some Love: We have a quarterly in-person educational session with our 10 best clients. Each client chooses their own topic, latest industry trend, or new technology that they need to know but don’t have time to figure out and we give them an in-person tutorial at their office. They get up-to-speed quickly, grow their knowledge and build value at work..
All Of Our TPE Love To: Angela Hill of Incitrio. Thanks for the tip! |
17. Write A Thank You The Old Fashion Way – By Hand
Show Your Customer Some Love: I take the time to include a handwritten note on branded stationary to thank returning customers for supporting our start-up company. This has increased loyalty and has even led to new personal friendships.
All Of Our TPE Love To: Sky Khan of Tedde. Thanks for the tip! |
18. Help Your Customers Meet Your Other Customers
Show Your Customer Some Love: We host live networking events for the people who listen to our radio show and read our blog, which lets them have a drink on us as well as network with people in our industry that they normally wouldn’t have access to.
All Of Our TPE Love To: David Hooper of Music Marketing. Thanks for the tip! |
19. Virtual Love
Show Your Customer Some Love: We run a virtual world and we do lots of things in our virtual world to show our customers the love they need. On Valentines Day, we’ll be giving away virtual chocolates and hearts, as well as virtual flowers. These are gifts our customers can pass along, sharing the love.
All Of Our TPE Love To: Steve Hoffman of Rocketon, Inc. Thanks for the tip! |
20. Lot’s & Lot’s Of Signatures
Show Your Customer Some Love: At Ingenuity Marketing Group, we send out an original Valentine’s Day card signed by all 10 employees that is intended to give our professional service clients a good laugh and remind them that marketing and public relations is about creativity and standing apart from your competitors thus a Valentine’s or Thanksgiving card instead of generic December greetings.
All Of Our TPE Love To: Christine Nelson of Ingenuity Marketing Group LLC. Thanks for the tip! |
21. Singing Telegrams, Cooking Classes, You Name It
Show Your Customer Some Love: For our top 10 clients, which contribute 76.3% of our revenue, we do something special every quarter - singing telegram, send their wife to a specialized cooking class on us, buy their young kids a new bike, drop off a baby gift to their baby shower, you name it. You have to know your best customers like your own family.
All Of Our TPE Love To: Tom Marquardt of The Profit Repairman. Thanks for the tip! |
22. A Little Bit Of Love Every Month
Show Your Customer Some Love: Every Christmas I send my favorite clients either a subscription to a business magazine or periodical that would be relevant to their business so they can remember me all year long!
All Of Our TPE Love To: Janet O’Connor of O’Connor Creative Inc. Thanks for the tip! |
23. The Best Seats In The House
Show Your Customer Some Love: Once or twice a month we give our season seats (NBA baseball or NHL hockey) to our customers.
All Of Our TPE Love To: Kathleane O’Leary of Sitters Unlimited. Thanks for the tip! |
CONTEST!!! I am so grateful for all the suggestions above that
I want your help in returning the love. In the comments section below
vote for your favorite suggestion.
On the Monday after Valentines (Feb. 16th) I will tally the votes and will be sending a signed copy of The Toilet Paper Entrepreneur book, 9 more copies of The TPE (to give as gifts), a copy of the MP3 version of The TPE and a box of chocolates to the winner!
But WAIT there is more – 3 random people who comment below will also receive a signed copy of The Toilet Paper Entrepreneur. Only one vote per person, please.
Subscribe to Toilet Paper Entrepreneur Blog! Just click on this, confirm you are a living human, and we’ll email you every time we have a new post (but will NEVER spam you).
February 8th, 2009
Number 13 is by far way over the top on the love-o-meter.
Even if I do say so myself.
Love, Jeanne
February 8th, 2009
Number 20 has always been my favorite. I’m on their mailing list and find a Valentine’s Day card refreshing after all the holidays cards which always look the same.
February 8th, 2009
My vote is for Number 20 – Lot’s & Lot’s Of Signatures.
Very effective and creative in showing some love for their customers.
February 8th, 2009
I (heart) the #20 idea!
February 9th, 2009
[...] at The Toilet Paper Entrepreneur for featuring Guest Relations Marketing in his post today “23 Ways How to Show a Customer You Love Them.”
February 9th, 2009
My vtei sfor Number #11
in this day and age, customer service will be the lasting memory for loyalty.
February 9th, 2009
These are all wonderful suggestions, but #22 really caught my attention. What a thoughtful gift to send a relevant magazine subscription, and a really great way of giving you customer an opportunity to think of you each month.
Speaking of wonderful – love your blog design!
February 9th, 2009
I’ve gotta say…#9. Chocolate – oh yeah. My company can automatically send brownies with any card, and they are to DIE for. It definitely gets people warmed up & very receptive to hearing from me.
Great post, thanks! Who said business couldn’t be fun?!
February 9th, 2009
I love #17. It’s not grand or huge yet it’s very impactful. Most people do not send thank you notes. In fact, the Greeting Cards Association states that 97% do not send thank you notes or cards at all. Talk about a quick, simple task you can do to rise to the top – head and shoulders above anyone else including your competition.
February 9th, 2009
#15 is my favorite…anyone who is giving back in times like these should be commended. Go Listasaurus.com!
February 9th, 2009
Number 11 if absolutly a most important step. Knowing someone’s name and using it is a great avenue into the customer’s heart and business world.
February 9th, 2009
#11 Personal contact is the best. A person feels great when you take time from your busy schedule to actually make face to face contact with them. It makes them feel that you really do care.
February 9th, 2009
I love #22. I usually give magazine and museum/live theater subscriptions to my friends and younger nieces and nephews for Christmas and birthdays (and also it is a tax deductible gift that helps support the arts which I am all about). But I never thought of doing it for my clients.
@teenbizcoach
February 9th, 2009
I vote for #18, I am a huge proponent of networking and by connecting my clients to other potential clients is my favorite way to pay it forward!
February 9th, 2009
I like #7. It is a nice way to stay unique and in the customers mind. It shows some originality and is creative, will stand out from all the other mail, provides and action item, and in combination with any other of the more foody suggestions will help with actual repeat business.
February 9th, 2009
I vote for #18. I’ve built my business through networking. Helping others to connect is a great idea.
February 9th, 2009
I think #20 shows a lot of love…each employee took some time out of their day to think about their Customer, and it shows their marketing ingenuity, therefore marketing themselves in the process! If the card is good enough (they said they like to be different and/or funny), the Customer will probably hate to throw it away, therefore creating a more lasting impression as it hangs out in their Customer’s office!
February 9th, 2009
These were wonderful suggestions. I am planning on giving all of my networking group (BNI), a hand-dipped strawberry for Valentine’s Day, this Wednesday at our breakfast meeting.
February 9th, 2009
I think # 22, a great functional gift. I work with a lot of small business owners and this would be a great ongoing gift.
Thanks for this post, I always believe in surprising my clients, welcome gifts, thank you gifts, cards etc…
February 9th, 2009
It’s tough to choose as there are so many great ideas. I’m particularly drawn to #10-Tiffany gifts, #17-Handwritten notes, and #22-Business periodical subscriptions.
But, I think my favorite is #17. Handwritten notes on beautiful stationery, including nice stamps on the envelope don’t have to cost a lot, but they’re such a surprise in today’s world of electronic messages and a very real demonstration of the time and thought taken to make this important little gesture that I think everyone is always touched when they’re the recipients.
And, EVERY business can afford to do it. It is definitely the biggest bang for the buck in my book!
February 9th, 2009
I like number 18 – let your customers network togther to increase thier customer base. I love that thought.
February 9th, 2009
#13 is the best idea- no ne can duplicate a hig from Jeanne.
February 9th, 2009
#13 is the one. Everyone wants to be loved.
February 9th, 2009
I like most #17
Simple things simply works!
Compared to the other options – some of them could be wrongly interpreted and cause even negative effect…
February 9th, 2009
I love #13. Mostly because I am the recipent of some of those hugs! But I agree with her philosipy of once your in your in the family. This is a great way to show the love.
I always feel I can go the Jeanne without worrying that I am pestering her! I feel the love!
#21 has me intrigued!!
Love, KIM
February 9th, 2009
I think that #13 says so much about sincere warmth! A big smile, real friendship, kindness and going out on a limb with the “L” word… the risk and the reward are all better than anything else I can think of. Free and at the same time, priceless.
Love,
Brandy
Energy People Connect
February 9th, 2009
I heart #17.
It is simple, yet shows that you took the “time” to go to the trouble. I love being wired, but I still get a little excited to get a snail-mail card.
February 9th, 2009
All of the above is great. Thanks for sharing.
Today we’re a lot of small companies working only online, never actually meeting client IRL, and that creates a need for ‘giving back’ in another way then sending post cards via snail mail…
Here are some suggestions for what can be done for every order received in an online shop:
- plant a tree using one of the many online services offering this.
- give a certain percent of the clients order to Kiva.org or any other organization supporting micro-finances. Choose to give to entrepreneurs in your field for example, this way giving others a chance to grow.
Other ideas for online entrepreneurs are more than welcome.
It’s at the end of the day about trying to make this world a better place…
Have a wonderful year of TwoThousandAndShine!
Cheers,
Tess
February 9th, 2009
#13 is the best. Jeanne is a true friend who shares here love with family, friends and customers everyday. She is not concerned with signing her emails with Love.
February 9th, 2009
Mike – thanks for posting this. some fantastic ideas – though a little too close to enact them in time for Valentines 09. i’ll perhaps use some of them through the course of the year. Especially love #23 – works even with Movies – low cost and appreciated.
February 9th, 2009
Wow–lots of great ideas!
But lucky 13 is my fav.
Perhaps not everyone could carry it off, but Jeanne can, with darn-glad-to-meet-you sincerity. She loves the energy/IT business and the people in it–and she lets you know it. She is ALWAYS there to help out, connect colleagues, make things happen. Her huge network of friend-colleagues shows the love is strong and it works.
February 9th, 2009
Jeanne, lucky 13, hands down.
February 9th, 2009
Who doesn’t like some chocolate?!?
February 9th, 2009
#13… A hug a day..etc. And $50 off your next subscription or ad… Friendship has its privileges. Go Jeanne!
February 9th, 2009
Many of the above “love” ideas can be done for less cost
(in this cash is king economy)
by partnering with one or more businesses
that serve the same kind of customer.
Example that combines several of the above ideas:
give your top 10% biggest spending customers gift(s)
provided by your partnering businesses –
via cards they take to the other business to receive the gift.
Your partners reciprocate with a similar offer for same value.
That way all participating businesses get a warmed-up introduction
to the most valuable customers of their partners
– Kare, Moving From Me to We
February 9th, 2009
Great post! My vote is for #18.
February 9th, 2009
Another good, insightful post.
I think #1 & #17 go hand-in-hand.
When I was in car sales, ten-plus years ago, I ALWAYS sent out a thank you card to my customers. They did just spend a too of money, and bought it from me no less. I was grateful for every one of them.
Which brings me to last year. We decided to buy a van from one of our neighbors. I felt it was the right thing to do. We wanted to help them out by means of sales commissions. Do you think we got a card? How about a follow up phone call? No! We literally live just a few houses from each other. In fact our kids attend the same schools. Do you think we’d ever buy from them again?…
That said, here’s a tip I learned all those many years ago. When you are in sales & you sell high-priced ticket items, congratulate your customer once they finalized the paperwork. Why? It’s second nature for them to now thank you! Think about it.
-K
February 9th, 2009
I am for #9
February 9th, 2009
Number 13 is my lucky-in-love choice. Love is the universal language. Wouldn’t it be great if we were all bilingual and proud?! Share that love!!!
February 9th, 2009
#13 is the best hands down!
February 9th, 2009
#18 There’s nothing better to give a small business than referrals & opportunities!
February 9th, 2009
Number 13 for sure. Nobody does it better than Jeanne when it comes to customer love!
February 9th, 2009
What great suggestions! We integrate some of the ideas you mentioned above, but I found a few other ones I’d love to try out as well.
Hope everyone has a great customer-Valentine’s day!
February 9th, 2009
My vote and my love goes to lucky #13. I’ve known Jeanne for the past 19 years, dating back to when she was a mere toddler, and I can attest that the customer love is indeed sincere.
Love,
Bob
February 9th, 2009
#8 is definitely the best idea.
February 9th, 2009
#8 – who doesn’t love receiving a gift with their card? Especially chocolate!
February 9th, 2009
For me it’s # 11 that I vote for. If someone remembers me I feel important and that builds the relationship – I want to continue to work with/buy from/whatever this individual or company. I believe its the Peninsula Hotel in Bangkok that has this one down to a fine art. They remember customers from previous visits and welcome them at the reception desk!
February 9th, 2009
For me, it’s a tie between #16 and 22. I like the idea of a company returning a client’s service by helping them get ahead in their own business. However, being a busy entrepreneur myself I understand how difficult it can be to sit down and concentrate on any periodical, so to have someone appreciate you enough to send you a personalized magazine subscription can be like a God-send.
February 9th, 2009
It’s a close tie between #12 and #13 for me, but even though most of the folks here like 13 I’m going to have to go with 12.
It flatters people when they realize you remembered the little details, and the little stuff can add up. Think about all of the minute details that you can remember about a client and put them to use to help to build up their trust.
February 9th, 2009
Doh! I meant to put # 12 not #11 – sorry!
February 9th, 2009
Number 13 is the best. But all the tips are worth emulating.
February 10th, 2009
In my past experience, unusual mail always gets the best results… click on the following link to what my Valentine postcards look like:
http://catchingfireflies.typepad.com/catching_fireflies/2009/02/send-a-little-love.html
I’m thinking about using a Sharpie and addressing large plastic eggs with a message inside them for the spring thank you goody… I’d for sure open one of those if they were in my mailbox:)
February 10th, 2009
#17 is it for me. I get so little “real” mail these days that even one piece stands out!
February 10th, 2009
I loved #7! That’s the kind of surprise I’d be really impressed to receive in the mail. So much better than any customer loyalty program I’ve ever seen! Wow — Catching Fireflies rules!
February 10th, 2009
It is really a hard choice between #13 and #17, Gee Whiz, It’s still a hard choice. Coin flip – came up heads – #17 won.
February 10th, 2009
I like #12 best … same reason as for commenter 49.
February 10th, 2009
I say #17.
Too often nowadays we do not say thank you enough. Usually the only time feedback is given is in the form of complaints, we all need to work on improving positive reinforcement.
February 10th, 2009
All these tips are wonderful! My tip is to keep a running list of all of these tips so you can match them to your client! The theme behind each and every one of them is that you MUST do something for your client that they are not expecting and it must come from your heart.
My vote goes to #9 because I love the idea of getting a gift in every order! I used to receive a single Werther’s candy in every box of toner I received and I loved it!
Way to go!
February 10th, 2009
I LOVE #13 (with a hug!)
February 10th, 2009
# 7 is so creative and fits well with my own company.
February 10th, 2009
Lots of good stuff here, but my fav is #18 – Help Your Customers Meet Your Other Customers.
LIfe stays exciting when you meet new people. (Well make new acquaintances, that is, although babies ARE fun to meet too.) When you have something in common with a person, such as a business or client connection, its much easier to connect. And each time you connect with a person, if you are open to it, you learn something new and become more energized. I happen to live alone and work alone so networking means a LOT to me, but I find it helps people in all types of life and work situations.
David Hooper’s suggestion provides a health benefit to his customers, provides fun, provides potential new business for his customers, and doesn’t cost too much to do. In fact, holding a networking even at an eatery helps the venue as well.
February 10th, 2009
Difficult to pick just one, but I always include a hand written note – so, #17 is for me.
February 10th, 2009
There are many great ideas here, several we use and encourage our clients to use as well. I vote for #3 because in reality it not only says Thank You but becomes another step in promoting our client’s success. Once they have landed on our home page, we simply move them over to an inside page where they get permanent placement and a continuing partnership is cemented. Gratitude should be a daily offering and this is one way we offer this. So – #3 please!
February 10th, 2009
#23 has my vote. I am a sports fan, what can I say.
February 10th, 2009
It’s 11 for me – never goes out of date…simple, makes everyone happy at every encounter.
February 10th, 2009
I like the wooden postcard.
February 10th, 2009
I vote for No. 18, “Help Your Customers Meet Your Other Customers.” By being the facilitator, you’re lending your connections to the benefit of your clients and their future success! It’s a win-win!
February 10th, 2009
While my mom raised me to write thank you notes (so I totally appreciate it when others do it), I thought 14 was very clever. Not over the top in a brownnosing kind of way. Just REALLY useful, very thoughtful, and something that would make me want to keep using this company.
Way to go Online Marketing Muscle!!
February 10th, 2009
love #9 — just that littla extra surprise that’s totally unexpected speaks volumes! Lots of great ideas here though…thanks to everyone for their tips
February 10th, 2009
i like 5, the mix tape / disc … provided its not just the Beatles #1 hits or John Mayer
February 10th, 2009
I vote for #7. I work at catching fireflies and I’ve watched reactions to the valentine postcard first hand. Our loyal customers are delighted with not only receiving a creative valentine in the mail but also with the surprise of receiving a small gift when they come into the store. One customer said that she was having a bad day and the postcard brought a big smile to her face when she opened her mailbox. It’s nice to make your customers feel special!A little surprise and delight goes a long way.
February 10th, 2009
While these are all great ideas, #11 has my vote. This is a simple, no cost, high value way to endear yourself to your customer. It says that you have taken the time (which is a commodity) to get to know who they are and that you care to know who they are. I say if you want to know what inspires someone to commit to you, ask yourself what it takes for you to commit.
February 10th, 2009
#9 – Chocolate wins every time for me…and what a pleasant surprise!
February 10th, 2009
Number 12 gets my vote – it builds off the practice in #11 but adds the personal touch that can make or break a sale and a longer term relationship. A file like this, a mandate for new employees to study and learn it thoroughly, and using it wisely to serve your customers more effectively could be the difference in these tough times between staying in business and not.
February 10th, 2009
As much as I like free stuff, my vote goes to #18. The most valuable thing you can give your customers is more business, which translates into more revenue and more profits, and networking is a sure-fire way to do that. You never know who you’ll meet, the connections you’ll make and the positive result that will come from it. It’s a party with a purpose, and I believe these folks have the best idea.
February 10th, 2009
#22 Is a great idea.
February 10th, 2009
I agree- the Fastest Way To The Heart Is Through The Stomach! Send me a food gift bag anytime!
February 10th, 2009
#17 is one of the easiest, most personal ways to say thank you, congratulations, etc. to your customers/clients. It’s an idea I regularly use and am always surprised at the kind of positive response it receives. People never forget that you took the time to hand write a note!
February 10th, 2009
I thought both #3 and #23 were really attention-getters. Online promotion of their business daily for a week– that’s huge.
For a very personal experience — if you are local enough, the box seats are definitely a treat for those who attend.
February 10th, 2009
I will have to admit I love #7 and it is not just because I am one of the managers. When I was presented with these I thought man I wish I was getting one these, they are cool. Our customers have had a great response. In fact they ask if they can keep them to display in their home or office. People can really see the effort that gets put into each piece…now where can I be a VIP?
February 10th, 2009
I vote for #12.
February 10th, 2009
I love #12 – Remembering little things like a spouse’s name or how a customer likes their coffee can go a long way in making the customer feel they are valued.
February 10th, 2009
#17 is the best way to show the love in this techno-cold environment!
February 10th, 2009
I like #17..taking the time to send a personal note, when it is so much easier and faster to just send an email, is a nice gesture.
February 10th, 2009
Definitely #14. Not sure if it’s love or just plain good sense. I work with one vendor, and because of the way they bill me, I have to go back and hand tally what I paid them for the year. Asking for a summary is like pulling teeth.
February 10th, 2009
Wow, there are some fantastic ideas here. Proud to say we do several of them already and am now looking forward to incorporating several others. I have to vote for #14 – it is truly out-of-the-box thinking and is a great example of providing value above and beyond your products & services.
February 10th, 2009
#17 -classic, simple and timeless…and it works
February 10th, 2009
#1 is probably the oldest but still the best for showing love to customers. I love receiving random notes through snail mail, and I love to send them as well. Though we have e-mail, text messaging, twitter, etc. people still enjoy checking their good ole’ fashioned mailbox and finding a special note.
February 10th, 2009
#17. Many of us don’t bother with handwritten notes anymore — just emails and typed notes. Besides, it delivers far more than it costs to do it. Sure, expensive stuff like tickets are nice — but not everyone has the luxury to do that.
February 10th, 2009
I like #7. It is innovative but not over the top. It is also something the client will remember receiving in the mail.
February 10th, 2009
It’s #18 for me. I used to run a trade association. The people who actually networked at our networking events always built better businesses. Even more, an amazing number of “good life” opportunities came from these events, from simple things like, “Oh, yes, I know a good doctor,” to life changing friendships. Giving people possibilities is a great way to show the love.
February 10th, 2009
I love #22. What a great idea to keep yourself top of mind, without overworking your own staff.
February 10th, 2009
What creative and fun ideas – I love #4! What a great way to incorporate my travel business and saying thank you for my clients all while having fun! It is also a way to showcase new destinations too! Jenny
February 10th, 2009
#12 and #20 get my vote
February 10th, 2009
I like #5 – different, and personal.
February 10th, 2009
I am a classic chocoholic and have actually carved several giant 1500-5000 pound sculptures out of chocolate for Nestle…so I was initially pulled in the direction of #9. I have considered including chocolate as a gift for my customers BUT I am voting for #13 because a little LOVE goes a long way…hugs are eco-friendly…and I like her FOJ stickers idea.
February 10th, 2009
I love #20 – remembering best customers on Valentines Day and Thanksgiving makes perfect sense – I’m glad I read it here. It’s definitely something I will suggest to others on our team.
February 10th, 2009
Number 22 really piqued my interest, and I will definitely be implementing that. It’s a helpful, thoughtful gift that keeps on giving!
February 10th, 2009
I also think #12 is great – Knowing kids names and sports or events that they participate in goes a long way too.
February 10th, 2009
Jeanne, at number 13, really put her own individual style and approach. My vote is for her….
February 10th, 2009
#17 all the way. In a world full of digital communication, the hand written letter works wonders.
February 10th, 2009
#20 – Our PR firm does something very similar, only for New Year’s (instead of the typical Christmas/Holiday gift). Great idea for Valentine’s Day!!
February 10th, 2009
# 6 is so creative and I can see a Secret Agent twist with CoCo Cheznaynay®
February 10th, 2009
#6 is my favorite! Who doesn’t need a great escape book and some glam in their life these days?! While I love getting cards in the mail, this is a fun and a little different.
February 10th, 2009
I heart #17. I’m always thrilled when I order online and someone takes the time to handwrite a thank you and use pretty packaging. That absolutely guarantees I’ll purchase from that person again. And it also reminds me to make sure I’m equally as thoughtful when thanking others.
February 10th, 2009
#9 – I used to get chocolate from one of our vendors with shipments and it used to make my day – I love chocolate and the thought of it…
February 10th, 2009
#9 definately. Who doesn’t love to get a little something extra with their purchase?
February 10th, 2009
I like number 3! ‘Cause the giftee gets a whole lot out of it.
February 10th, 2009
#12 is a nice, thoughtful idea!
February 10th, 2009
I vote for #1. It strikes that balance of being deeply personal (if written by hand of course!) and professional.
February 10th, 2009
My favorites are #1 and #16 but my vote has to go to #16 for orginality. Giving clients the gift of knowledge plus earning positive face time for your business – great!
Quick note on #1 though – I once sent a thank you note AFTER a client pulled their job from us. A few months later, they were back… coincidence? I think not…
February 10th, 2009
#9, it’s inexpensive, a nice little surprise and who doesn’t love chocolate?
February 10th, 2009
#16 – Do The Hard Work For Them with a personalized learning experience for the top 10. That’s fantastic! For the rest, #9 – chocolate!
February 10th, 2009
Great post, gave me some good ideas to implement in my own business. #3 is my favorite – I like the idea of promoting collaboration and paying it forward for those who support the company’s mission.
February 10th, 2009
I really appreciated #4. I once got a mug for Christmas in the mail from a website company I was involved in with 1,000’s of subscribers. I might have been chosen at random, but it made me feel really good to know I was acknowledged! Post cards on vacation just really brings a great personal touch to customer service!
Thanks!
Katie
February 10th, 2009
I really love #20. I do something similar at Thanksgiving time, taking my top 3-5 clients out for lunch or dinner to thank them for a great year. No sales talk allowed. Just a sincere thank you. However, my vote has to go to #22. What a smart idea for one small investment getting you remembered throughout the year! I am definitely going to try this.
February 10th, 2009
They are all very good ideas but #11 and #12 really stand out for me. That feeling of walking into a business and having them great you by name is so welcoming and comforting. It evokes a good,memorable emotion and when you have a feel good experience you want to tell people and go back to the place that brought about those feelings. But since I can only pick one I’ll pick #11.
February 10th, 2009
#18 is the No. 1 suggestion in my opinion. In 5 years of running my own PR firm, all but one client I’ve served has come as a referral from another client or past colleage – and the one that didn’t came from a virtual networking site. My husband runs a law firm and, in addition to a significant amount of referral business, he has facilitated business for his clients through introductions among them. This also speaks to #11 and #12, knowing your customers.
February 10th, 2009
I love #5: Music is a great connector, and if it can be done streaming, it would be a great, easy way to connect!
Chadd
February 10th, 2009
#17 is my favorite classic of all times…it works every time!
February 10th, 2009
I like #17. Receiving a hand-written note in these days of e-mails would be refreshing!
February 10th, 2009
#11 is my favorite. I have never thought to record personal details after an interaction or transaction. I will from now on and hope it helps to build relationships.
February 10th, 2009
#17 is the winner (although #9 is a close second—chocolate IS one of the major food groups, right?). A personal gesture of thanks creates an emotional bond that persists and forgives a lot of mistakes.
February 10th, 2009
I love #9 – what a fun little surprise – people will remember you and even comment to others – ‘hey I got some chocolate this afternoon from…..’ Love it!
February 10th, 2009
#1 is #1 – and as the Smirnoff Tea commercial said, “in cursive”.
February 10th, 2009
Number One, for sure! Making the personal connection to know the client’s (or volunteer’s!) interests, likes & dislikes, personal situation and pet peeves is a vital element to retaining loyalty from a customer or a volunteer.
February 10th, 2009
I love all the ideas, but a chocolate bar makes me smile as much as a little blue box — my vote goes to #9. The surprise factor and the economy of it are appealing.
February 10th, 2009
#1 and #17 with a personal note about life and interests is a nice touch!
February 10th, 2009
I have to say #17, in our tech age it has more impact if we write a thank you by hand, I know it has meant a lot to those I have do it for…plus everyone can do it
A close 2nd if I may I love #21 I could have fun with that
February 10th, 2009
My fave is #17. There is nothing gimmicky about it, and it shows I care. It takes only a couple of mins to handwrite a card and pop it in the mail, and in my experience, it never fails to impress!
February 10th, 2009
I really LOVE the suggestion on #11. Remember the LOVE while your customer is there, interacting with you, instead of out of the blue later on!
February 10th, 2009
Being a practical person, I would go for #16. Investing in educating your customers pays off for them AND for you!
February 10th, 2009
#3 is great, but since it’s unlikely the majority of people have this outlet (high traffic site), I think the smaller things win.
Torn between #3 and #12. OK, OK, going with #3 — more tangible.
Excellent list overall.
February 10th, 2009
number 1 is one i live by. just sending a thank you or a funny card randomly, throughout the year makes a difference. the personal connection is priceless and in today’s world, who doesn’t like knowing someone took the time to send snail mail?
February 10th, 2009
I love number 5! You can say a lot through music and totally change someone’s mood. Make them remember you with a happy and uplifting song. Also, every time they hear that song they associate it with the great mix cd you sent over. That’s a fun, low-cost way to keep your clients loving you. Genius!
February 10th, 2009
I like #13. Good ol’ fashioned love!
February 10th, 2009
I vote for #8 – the personally written follow-up. It’s easy to send emails and other electronic notes / gifts. But taking the time to write is fast becoming a rarity, making it stand out above the crowd. Great tip!
February 10th, 2009
My vote is for #17 because anyone can do it, and hardly anyone does. It’s impressive and delightful to receive such a thoughtful, personal recognition.
February 10th, 2009
#6 is a hoot!
February 10th, 2009
I like #1. The surprise of receiving a hand-written note is a great high for someone who doesn’t expect it!
February 10th, 2009
I like #12 the best. Remembering the littlest details does make a big impression!
February 10th, 2009
I love the idea of a handwritten note, so my vote is for #20. In our busy world people do not often take the time to show they care in a way that is personal and comes from the heart–it’s easy to click a key on the computer and send a gift. Although it is not flashy or does not give the receiver something tangible to enjoy (aside from the actual note, of course), I feel the expression in a handwritten note says that you care more than anything else!
February 10th, 2009
Really like #16 – knowledge is power and this in-person tutorial provides both the face-to-face that grows the relationship, and provides business value.
February 10th, 2009
So many good suggestions it’s hard to pick just one but being a chocolholic I have to say that #9 would be my favorite to be on the receiving end of.
February 10th, 2009
I agree that #11 is the best way to show a customer love. I practice this in my own store and find the customers are pleasantly surprised that I remembered their name or something they mentioned last time they were in the store. I often find customers will share pictures and personal items with me to include me in their lives. I think that speaks volumes.
February 10th, 2009
I used to think I had some great ideas regarding customer service. Some of these suggestions are fantastic! Good luck to the winner!
February 10th, 2009
Number 17 always works, shows caring and thoughtfulness and allows for unlimited creativity. In an age of virtual everything, I real hand-written note sent via mail is always a winner!
February 10th, 2009
I like 16 the best – something that is targeted towards your clients that they can benefit from.
February 10th, 2009
One of the things I strongly believe in is not to only give gifts at renewal time or just after a sale, or during some holiday, but to give a thoughtful gift at a random time. I believe those are the ones that are most remembered.
Also, I was thinking while reading all these about the utility of a great new business networking / CRM tool at dexapp.com that can helpful to remind people to hand out these gifts. I just started using it and it has some pretty good functionality. This is not a shameless plug… a couple people mentioned setting up ticklers to remind them to send something to customers. Dex has this type of functionality built in.
February 10th, 2009
I like #11. An inexpensive way to give the customer some
love. You can’t beat personal friendly words in a personal
context.
February 10th, 2009
#11. When I’m doing business with a company, I don’ need junk coming back, or gifts that make me wonder how much of my purchase price went to buying a meaningless gift for me. I just want to know that my business is valued and taken care of properly.
February 10th, 2009
I like #18. There is no better way to say thank you then to connect people that can benefit from each other.
February 10th, 2009
17. Write A Thank You The Old Fashion Way – By Hand
Now more than ever this “old fashioned” gesture gets noticed!!
February 10th, 2009
Why does a bald guy in a blue house like #7?
These are all fantastic ideas. But I like the orginality of #7. Not only will it be a special treat for your customer to receive the wooden postcard and a special goody.
#7 Will definately get noticed by whomever is handling it.
Good luck
P.S. #7 is also my favorite number.
February 10th, 2009
This is a good list of things to do for your customers. Happy customers result in more referrals.
February 10th, 2009
I really liked #18 because that is something that can make a big difference to customers’ lives, but can be done by even the smallest business. I’ve made an effort to help others network, but I think I can take it to a stronger level now
February 10th, 2009
My vote is for #1… I enjoy sending my customers and even my business partners a THANK YOU or I APPRECIATE YOU cards.
I had a networking friend always sign the end of a letter… I appreciate you, that says alot.
- I also enjoy giving them Gift certificates for future products, just to say thanks for being a great customer!
These are all great and I just will have to start using some of them for my own business.
Thanks for sharing -
February 10th, 2009
I love the attitude in #1 ‘Thank You Notes, Even When They “Don’t Deserve It”’ – that is absolutely positive and may even inspire some to pass along the good vibes. Especially since we don’t always understand what makes a person moody or sad, this may even be just the pick-me-up that someone really needs to get through their day.
February 10th, 2009
#1 – a thank you goes a long way but I would add to that to also say something nice to someone. I like that dress. Beautiful earrings. Nice tie! Just something to let them know you really are seeing them.
Diana
February 10th, 2009
I hate to be a stereotype, but #9 (chocolate) would win me over. In fact, anything edible….
February 10th, 2009
I like #17 – in the days before the internet, handwritten notes were an essential tool which has now been forgotten (which just makes it that much more effective and personal).
February 10th, 2009
My favorite suggestions were:
#9 – chocolate – whenever I had my car serviced at the Lexus dealership in Portland, Oregon, they would always give me a little box with two chocolate truffles as a thank you for my business.
#11 – Personal connection with your customers, even as simple as remembering their names.
#18 – offering networking events is a great for everyone.
February 10th, 2009
#17 is an absolute classic. With all of the different ways we communicate these days, nothing beats a hand-written note to your customers, partners, and especially your investors to show them that you took time out of your day to think of them.
February 10th, 2009
I like #18 for three reasons.
#1 Networking grows businesses and advances careers
#2 Its not a direct $$ solution, I really don’t like my clients to feel that I am trying to buy their loyalty. They either are or are not loyal.
#3 Networking grows businesses and advances careers. Who doesn’t want more of that?
Valerie
February 10th, 2009
#22 was my favorite: a magazine subscription is both something I would enjoy as a customer, and a great idea I will use for my clients
February 10th, 2009
They are all great ideas–and after reading them I said “why am I not doing any of these things? Where are my manners?” This has been a BIG wake up call. Thanks for all the great advice–they are all useful tools!
February 10th, 2009
Okay…so if I had to vote…#17. I’m an old fashioned girl caught up in a bunch of technology.
February 10th, 2009
My vote is for # 1. I usually send the thank you printed on the invoice. I think I will start writing them by hand and not only send them with the invoices. Thanks for sharing.
February 10th, 2009
I’m a big fan of #17, because there is nothing that says “we took the time” than a handwritten note. These are all great tips!
February 10th, 2009
#1, absolutely. In the age of virtual everything it’s nice to receive a thoughtful handwritten note.
February 10th, 2009
Without a doubt #17. Its easy these days to click your mouse and send some chocolate or a virtual this and that. But to take some time out of a busy and often hectic schedule is thoughtful and speaks volumes about you and the business you are associated with. There is a level of sincerity that comes with a personal note that is missed in commercial forms of gift giving.
February 10th, 2009
I like #1. It’s simple, reproducible across industries, and memorable. You could send the note on letterhead, but that sends the message “I am being nice because it’s good business”. Stationery cards say “Thanks because I mean it.”
February 10th, 2009
I vote for 17. Anyone can pull out a credit card and buy a gift, but it takes time to craft a personal, handwritten thank you note. Recipients have expressed such surprise and gratitude over a simple thank you note – it’s just so unexpected in this day and age!
February 10th, 2009
# 1 is right on! I’ve done that in the past as well and am allways amazed at the number of people wo remember those little hand written notes. It’s much more meaningful than a Christmas card and Healthier than a candy bar!
February 10th, 2009
I love #4 – the surprise of getting a postcard from your supplier! It would be even more special if the address was hand-written too and they wrote interesting tales about the destination. Plus, you’d stick it on your fridge or pinboard, just like you would for one from a friend or relative.
February 10th, 2009
I vote for # 11. It’s seems to be an honest and self-serving way of showing you care to have a friendly relationship with your customer.
February 10th, 2009
Okay, I’m trying again after making two awful mistakes the first time.
Moderator,
Could you delete response 175 and post this one instead? Thanks! Here’s what I meant to write:
I vote for #11. It seems to be an honest and non-self-serving way of showing you care to have a friendly relationship with your customer.
February 10th, 2009
First of all, thanks for hosting such a great contest! Just reading through the suggestions gave me some great ideas.
My selection is #1. Thank You Notes, Even When They “Don’t Deserve It”
I chose that one because it didn’t require one being a favorite or fun client. Just being a client was good enough and, more importantly, it focused upon giving more than it did rewarding.
Best,Karen
February 10th, 2009
It’s tough, but I have to vote the music mix (#5) and the singing telegram (#21) – But I love them all and will be trying some of them myself. I was already thinking of sending chocolates and valentines – I’ve done that before.
Maybe a love letter?
February 10th, 2009
Hmmm…love the postcard on vaca (#4) but also the theater/event tickets (#23). Postcard wins on simplicity and cost effectiveness!
February 10th, 2009
My vote is #11. Success in business is based upon building relationships…and this tip shows love and respect!
February 10th, 2009
There was some great choices and I feel that I can learn from all of them. My favorite was #21 with the singing telegram and the offer of cooking classes. Thanks for the ideas.
February 11th, 2009
Oh. #9 chocolate! Great ideas overall!
February 11th, 2009
Gifts and cards are always nice, but honestly, i forget them. I love number 12, its always the little unexpected things people do for me that i remember. If someone were to remember how i take my coffee or if they show up to my office with my favorite blend from Dutch Bros, I will NEVER forget it. (one sales gal did that for me, and her calls ALWAYS get returned, and I recommend her to everyone). If they were to ask me how my dogs are doing by name, then they have just become family to me.
February 11th, 2009
I vote for 17. Write A Thank You The Old Fashion Way – By Hand. It is great to receive a handwritten note on a nice card / letterhead.
Personally, I use a video email message program called Talk Fusion when I want to send a special greeting to a friend, customer, business contact, etc. You could use ready made template for special occasions, holidays, industries, etc. and add your own written greeting, your logotype and graphical profile. It is very simple to use and you get a confirmation that the receiver has got and read the message. This type of message could easily be forwarded to others, so you have great opportunity to create a viral marketing campaign and buzz for your good work and customer service.
February 11th, 2009
I agree with #20 – some everyone can do – doesn’t cost an arm and a leg and it is very personalized and thoughtful! Excellent idea!
February 11th, 2009
Lots a great ideas here! Hard to choose, but one of the best, easiest, and cheapest (for these days and times we are experiencing) is #13!
February 11th, 2009
I vote for “7. A Wooden Postcard.”
February 11th, 2009
I love #11. Great Idea – Thanks.
February 11th, 2009
#16 is the best. It acts as one more touch point in the sales cycle and helps to stay top of mind with clients.
February 12th, 2009
My vote is for #7. The customer receives a unique, stand-out item in the mail that has required some time and effort to put together. It shows a sincere thank you saying your loyalty is worth that time and effort. On top of that, the customer is also rewarded with another gift on their next visit to the store.
February 13th, 2009
Number 20! Gotta love what those creativie ladies are up to Ingenuity Marketing Group LLC! Happy V-Day to all!
February 13th, 2009
[...] thanks to Mike Michalowicz of The Toilet Paper Entrepreneur, dedicated to tips on start-up business ventures, for choosing our “customer love” tip [...]
February 13th, 2009
I have used many of these techniques myself, though my personal experience is number 18 is invaluable. Through the ways in which I have connected my clients with other clients, I have been lucky enough to have a community of clients develop and form bonds that are some of the best of friends. So many people seem to be looking for ways to connect to other people in this electronic age, especially people with similar interests, so your ability to be a connector can often assist in this. Highly effective technique
February 15th, 2009
Thanks Mike, Great ideas from all the TPE’s!
I also had many I liked – favs being 3-4-10-15-16-18-20-21-22 but I believe that the best idea is to use many of them not just one!
Who doesn’t love surprises! Any teaching entrepreneur tools are great like lessons, networking, promotions, subscriptions ….they learn and succeed – you succeed!
Then just the smaller simpler gifts, cards (especially funny ones) chocolate etc. still keeps you in the customer’s mind and shows that you appreciate them.
If it is always the same gift you send when they purchase or use your services frequently, then it becomes ORDINARY and EXPECTED!
Keep them on their toes when you get a very small order..smaller than normal from them send the BIG gift!
Don’t forget the staff…send something just for them…remember they are your potential customers too!
Happy Valentines Day to you Mike, family, staff and all the TPE”S
With love….Angela (big Fan from Canada!)
February 16th, 2009
[...] you need
February 16th, 2009
I vote for lucky #13. Jeanne Perdue is the doyen of how to show the love to clients! RB.
February 19th, 2009
[...] via Toilet Paper Entrepreneur [...]
February 23rd, 2009
ANNOUNCEMENT
This Contest Is OVER!
*Winner*
“17. Write A Thank You The Old Fashion Way – By Hand”
Sky Khan of Teddie.com!
*Comment Winners*
Cindy Schultz Comment #92
Merly K. Evans #89
Deanna Walker #145
-Chosen by random number generator in Excel
We will be in touch with you to get your prizes delivered.
We here at The Toilet Paper Entrepreneur want to send all of you “A BIG THANK YOU” for your participation! We really appreciate your support to the TPE community!
Be sure to buy the book if you haven’t already! It was just featured in the Feb Issue of Entrepreneur Magazine as “A Place To Get Inspired in 2009? Find it on Amazon or through our site.
February 23rd, 2009
@EVERYONE – Thanks so much for participating in this love. You have showed me the love by being so active! This post has 200 comments and got thousands of views. What a huge success!!!!! Thanks for all the love.
- Mike
February 25th, 2009
[...] a fantastic list of ways that different businesses show their “love”. Check it out here, maybe it will give you some new ideas for how to spread the love… You can follow any [...]
March 1st, 2009
[...] page. It’s a pretty good list of ways to take care of your customers…super important these days. The Toilet Paper Entrepreneur | 23 Ways How To Show A Customer You Love Them Cheers, Brad [...]
June 1st, 2010
When we’re going after a big account such as getting on the list of referred babysitting agencies at a large hotel, I bring in a basket of chocolates and/or cookies with a thank you note for referring guests to us, even though they haven’t referred any guests (yet). This always gets their attention and generally starts the process going.