How To Buy A Business

Some experts are saying this is the best time in recent history to buy a business. If you have the means… or maybe just the guts (you can buy businesses without paying a dime), then here are strategies from the TPE community on how to get the deal done:

For Sale!

1. Consignment

How To Buy A Business: A few months ago I entered a deal with my boss as the investor in a project I initiated, separate from my day job. My boss has zero interest in the accounting details of this project & is reluctant to pay on various aspects, effectively tying my hands. I want a career in publishing & production, so suggested he consign a bulk of product to me as a distributor: I’ll handle the biz details, he’ll break even & more, & I’ll do reprints under my company name … all without capital up front!

Thanks To: Colleen Taylor of Siretona Creative

2. In Your Wheel House

How To Buy A Business: When you get ready to buy a business, you have to have a plan with what you are going to do with it. To have that plan you need to know what talents and skills are in your wheel house. An odd phrase that refers to things you are really good at. What do you bring to the table that will make it successful. Business is driven by the people who run it. Have a plan and buy a business that matches your strengths. Makes life easier all the way around.

Match a business to your strengths.

Thanks To: Scott Lovingood of The Wealth Squad Inc

3. Publish It!

How To Buy A Business: Start a publishing company. A simple news letter about your niche or industry. Start an off line newsletter that develops relationships and establishes you as an authority in your field. This will start attracting a lot of business and help you expand as well. The best part is that you only have to do it once; it sells itself over and over again. Off-line print is crucial because it adds value to your newsletter. Electronic PDF files and RSS feeds are nice but too easily ignored or copied.

Thanks To: Edwin Soler of Libreria Berea

4. Be Wary Of Ecommerce Websites

How To Buy A Business: Be very careful and skeptical of buying an ecommerce website business on any of the auction sites or other sites that put such sellers and buyers together. It is very easy for a dishonest person to buy a url, create a quick website, photoshop some financial documents showing strong revenues and then sell the site. Many, many of these offerings are nothing but scams.

Thanks To: JR Rodrigues of Job Hunt Express

5. Passion Is A Factor

How To Buy A Business: Passion is a factor in the buying or starting a new business. You represent the product or service and the passion that you feel is the passion created. If your heart is not into the project, how is it that you feel you can persuade or motivate others to follow or buy? Other elements will always have to be considered, but the one main factor is your belief or feeling behind what you offer. There is much passion with this tip I offer.

Thanks To: Carolyn Bartz of LIVING YOUR PASSION

6. Only Once…

How To Buy A Business: Although I’ve been involved with many start-up businesses, I’ve only been involved in a purchase once. The final decision came down to a list of positives and negatives. Are any Negatives Deal-Breakers? Are the Positives enough to get the investment back? What’s the gut feeling? Is this really the right direction for the company? Can it hurt the current company? The decision was yes and eventually it spun off as a great “retirement” business. An honest +/- list can be very helpful.

Thanks To: Monica Tombers of Just So! Jewelry

7. Reliability Of Customers

How To Buy A Business: Especially during this economic recession, pay extra close attention to the financial state of the business’s customers. They may be having a tough time paying their bills, and financials that look clean at the surface may not be as stable as you might think.

Thanks To: Eric Kates of MortgageLeads.com

8. Don’t Get Sold Air!

How To Buy A Business: Remember when you are looking at a business to purchase, if all the business systems are in the owners head rather the a written operations manual all you are really getting is the inventory and business name.Those key employees he is so proud of may leave tomorrow and start their own company. If a system is not in writing it does you no good.This rule is important for any business.
Get your systems in writing and make sure all your people have access to it.

Thanks To: Mike Lewis of Nomad CEO

9. Don’t Be Fooled, Research

How To Buy A Business: Regardless of your reason for buying a business, you should always know all the reasons why the current business owner is selling the business. Many entrepreneurs find low prices or location as reason enough to purchase an existing business. While these are great factors to consider, it is even more important to understand exactly why the owner is no longer interested in owning the business. There are often unknown drawbacks to particular businesses that should be exposed prior to your purchase.

Thanks To: Mark Hall of Input Ladder

10. Money And Honey

How To Buy A Business: When buying a business or beginning a new endeavor consider two factors. The money side is a venture where you see yourself able to make a profit. The honey side gives you a chance to do something that you always wanted to do.

Thanks To: Derrick Hayes of WOE Enterprises

11. Consolidate With A Competitor

How To Buy A Business: Most acquisitions fail. The exception is where you buy a competitor with whom you can consolidate operations to save lots of money and overhead while keeping all the same customers. Look for opportunities to shut down redundant facilities and sales offices. The best opportunities come when the competitor has customers who are loyal, but the operations are high cost.

Thanks To: Donald Mitchell of The 400 Year Project

12. Gotta Love It!

How To Buy A Business: No matter how great the deal looks, and yes, do all of your due diligence to ensure that
“looks” are not deceiving, at the end of the day, you have still Gotta Love It!! Make sure the business is one that will both fuel and feed your passion!

Thanks To: Ann Farrell of Quantum Endeavors, Inc

13. Follow Your Heart

How To Buy A Business: Great businesses have a passionate cause driving them. What will drive you when the chips are down, when it seems the odds are against you? Working towards a cause you truly believe in will drive you to the next level.

Thanks To: Joseph Joel Sherman of Business Tribes

14. Try It Before You Buy It!

How To Buy A Business: In this economy, it is either the best of times, or the worst of times. If the time is right for you to expand your business, and you have your eye on a special location, negotiate a one or two month rental first. Print up flyers and contact cards announcing the new location and then gauge the traffic. This is a win-win situation for all; the renter has money, you have a good test-drive to see if the investment is worth it. At the end of the time, you’ll have a good idea of your good investment

Thanks To: Doula Angelita of Resurgam BirthingWell8899

15. Be Ready To Be Bought

How To Buy A Business: Same topic but a little different thinking. Start your business with selling it in mind. I hear clients say but I never want to sell my business! Then the question becomes do you really have a viable business? Create systems, create value, and make yourself replaceable. Those in fact are the same things you would be looking for in purchasing another business. You want to have turn-key systems that allow you to not only go on vacation but to sell your business in the short or long run.

Thanks To: Cheri Ruskus of Victory Circles

16. Own Ya Own!

How To Buy A Business: To own your own business you will need capital, Maybe you will need to borrow form Lenny or Frank. Just pay them back before you get your legs broken. Another way you own your own business is just to go and buy it. Be daring and just do it! Like the Nike ad.

Thanks To: Sheila A Caruso of AVON / PRIVATE QUARTERS

17. Do The Due (due Diligence!)

How To Buy A Business: Since the seller will (naturally) focus on the more positive aspects of their business, you need to do the due diligence to verify details related to the business ownership, payables (with aging), receivables (with aging); understand how they recognize revenue and when. Pay particular attention if the financials are a management compilation rather than audited. Also, speak with key vendors, customers (of your choosing) and employees (with permission and confidentiality). Trust but verify!

Thanks To: Stephen Antisdel of Precept Partners, LLC

18. The Best Deals

How To Buy A Business: Sometimes the best business deals you make when buying another company are the ones you walk away from.

Thanks To: Gary Unger of Author / Consultant

19. Get Coached By The Customers!

How To Buy A Business: Often when you buy a business you look at the numbers, the financials, the due diligence reports. Yet a dear friend of mine overlooked one KEY step –learn from the customers.
Do whatever it takes to connect to the current customers of that business to truly learn the health of that company. How much good will are you buying or how much bad will must you overcome with your money.
With social media this type of discovery is now quite feasible.
Good luck w/good connections!

Thanks To: Kate Nasser of The People-Skills Coach

20. Its What You Keep That Matters

How To Buy A Business: When buying any business, it is critical to look at what the company earns in profit. High revenues may look enticing but unless the business can turn a significant profit you should dig deeper. Often, revenue can be grown by improving sales/marketing techniques but weak profits may signal other issues such as unavoidable high overhead, high cost of goods, etc. Don’t be “sold” on high revenues…get hooked on high profit potential…because its what you keep that really matters!

Thanks To: Jim DeBetta of DeBetta Enterprises

21. Be Strategic With Your Vision

How To Buy A Business: If you are expanding or acquiring a new business make sure that you have a clear vision of your company’s services and product offerings. Your vision should be outwardly focused (not inwardly) on what measurable benefits you will be giving to your customers/clients, community, employees and vendors. How can your company make a difference or add value to your existing and future customer base? Your vision should be long-range, expansive and slightly unattainable. Think big and revolutionary!

Thanks To: Janet Boulter of Center Consulting Group

22. Not Just Good Will

How To Buy A Business: Be careful that you’re able to keep the clients or customers. If you’re buying a solopreneur’s business, that person may be the main reason for customer loyalty. Good will is important in any business, but if that’s what drives this company’s success, it may not be in your best interest to move forward. All that good will could ultimately turn into clients saying goodbye.

Thanks To: Margo Berman of Creative Catalyst Unlock The Block

23. Is This Business Your Passion?

How To Buy A Business: It starts with asking yourself some questions?
Why do you want to own this business?
Is this your passion and why?
What is the history of the business?
Who are your customers?
Who is your competition and how are you different?
Do you have a good lawyer and financial person to review the documentation and to help you set everything up?
Do you have the funds to carry you until the business starts earning money?
Do you have the time it takes to make it successful?

Thanks To: Robbie Motter of Robbie Motter dba/contactsunlimited

24. Take The Blinders Off!

How To Buy A Business: The key to a successful business purchase or new venture is to do your homework. If it sounds too good to be true it probably is, basically if they are trying to promise you instant returns or thousands of dollars beware. Most businesses take about 2 years to become profitable, and 5-7 years to see if they will survive. Be sure you understand the business or technology, don’t just jump because they instill a fear of loss (someone else will take it if you don’t). Be smart, be savvy!

Thanks To: Robin Hardy of MMPA-Marketing, Media & Production

25. Go Back To School!

How To Buy A Business: Remember how hard you studied for all your school exams. Multiply that by ten and that’s the kind of due dilegence you need to do before you buy a business. Not a numbers person? Get one! You really want to look at the actual revenue the business has produced and not just gross income..actual profit! That and a proven track record. If the sale is based on future potential and there’s not much revenue thus far, you’ll want to really do a lot of market research to justify the cost.

Thanks To: Craig Wolfe of CelebriDucks

26. Look, Read, Then Jump

How To Buy A Business: If you are looking to buy a business, the key factors you will need is your eyes, desire, determination, and drive. Buying a new business is not all guns and roses. You have to do research. You have to look for the opportunity, research the niche or company, determine if it is something you can make money with, then jump at the opportunity with full force. Don’t worry too much about capital, just get started. You can always get the money.

Thanks To: Harry Husted of Creating Words

27. Trust Is A Must

How To Buy A Business: When buying a business, due diligence is a necessity. Don’t just research the company. Also research the owner and key people. They must be honest, trustworthy individuals. Written agreements are great, but they may not protect you if the people you’re dealing with are unethical.

Thanks To: Susan Greene of Freelance Copywriter

28. Do Not Believe Everything

How To Buy A Business: Listen to what a business owner is telling you when they are trying to sell their business, but verify with other sources. Ask yourself, “Why is he/she telling me this?”, “What is their motive in saying that?” If they claim 200 customers a day walking through the door, make yourself a sack lunch and sit in your car and count for a day. The next day, ask how many customers they had the day before.

Thanks To: Carl Forsell of Connections Planet.com

29. The Heart Of Any Business …

How To Buy A Business: Great question. Individuals make decisions based on their culture, values, belief systems, and what they hold ‘near and dear.’ It’s fair to say that these factors will have some impact on their level of success. When considering a new business endeavor, pursue what brings you the greatest joy and fulfillment. This automatically creates a platform that will resist frustration, as much as it will encourage creation.

Thanks To: Fran Briggs of Get Sponsored!

30. Be Fearless!

How To Buy A Business: Take risks, face your fears. This way you will move forward and grow. If you don’t take risks, you will stay stagnant.

Thanks To: Michelle Dunn of American Credit & Collections Assoc

31. Couture Fashion L’atelier.

How To Buy A Business: Purchasing a Couture Dress L’atelier, be sure the workers are skilled artisans in their own right.
Reasons:
*Quality rather than quantity.
*Can easily translates any 2D designs into 3D products without time wasted in education.
*Similar wavelengths/goals within the entire co.- on all levels.
*Superb design + skillful technology + experience + common sense = unique high-end products.
*Harmonious workforce as family = staff loyalty to the business.

Thanks To: Bernard Foong of BErnard FOONG, Corp

32. Is There Juice In The Orange?

How To Buy A Business: If you are buying an existing business, make sure that there is some “juice left in the orange”. There should always be some upside for you. This may be existing databases of customers that have been neglected, joint venture or alliance partners not yet set up or a product range that can be introduced.rnIf you are good enough on your due diligence, you can even get access to these businesses without paying a premium

Thanks To: Tim Callcott of Icon Business Solutions

Compiled by Mike Michalowicz, Author of The Toilet Paper Entrepreneur

4 Responses to “How To Buy A Business”

  1. Joel Libava Says:

    Mike,

    Great job!

    Two additional things that your readers REALLY need to know;

    1. Before taking over a lease on a commercial space, or starting a new lease, go to City Hall, and find out if there are any road construction projects coming up in the near future. Almost no one thinks to ask that one! Road construction in front of your business can hurt. Big time.

    2. Skeptical me is always trying to figure out the real reasons for things. See if you can find out what the “real” reason is that the existing businesses you are buying is for sale. It may not be what you think it is, or what you are told it is.

    The Franchise King
    Joel Libava

  2. Mike Michalowicz Says:

    @Joel – THANK YOU for the tip on road construction. That is a great observation. And for a new startup, with tight cash, road construction could be the death nail.’

  3. Joel Libava Says:

    Mike,

    Is that a Halloweenish type reference? As in the last nail in a coffin”?

    JL

  4. Mike Michalowicz Says:

    Joel… nice eye, brother! Yes that was a Halloweeny move I made.

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