How Important is COLOR in Business? One Word, EXTREMELY!
Looks matter. So much so that research by the the secretariat of the Seoul International Color Expo documented 93 percent of test subjects put the highest importance on visual factors when purchasing products. Yet only 6 percent said that the physical feel (sense of touch) was most important. Hearing and smell each drew a meager 1 percent.
So let’s take some action hear and make you (and your business) look better. Oh yeah, and looking better is mostly about color! One part of the Seol project I didn’t share yet was this — research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone.
Now that you know the importance color, it’s time to adjust your hue and be 100% congruent with your Immutable Laws. Don’t know what Immutable Laws are? Shame on you, read the book! I digress. I digress. Back to the colors, here’s the palette and what it means:
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A quick disclaimer before anyone gets their undies in a bunch. These interpretations of colors are based on the typical North American eye. Color interpretation in the Far East, Europe and in Africa, for example, all vary. So before you start changing colors left and right, know who you are communicating with
That’s it, Chiefy. You now have the inside track to looking better. It’s all about color. Get to work!
By Mike Michalowicz, Author of The Toilet Paper Entrepreneur
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Tags: color in advertising, color in business, color in marketing, colors, how important is color, mike michalowicz, toilet paper entrepreneur
April 14th, 2009
Thanks for this info, very usefull in my carreer.
April 14th, 2009
[...] read more | digg story [...]
April 14th, 2009
Another thing you probably learned (and forgot) in art class that is actually applicable inthe real world.
Thanks for sharing, Mike!
-Allana
(former Art teacher)
April 14th, 2009
hmmm…Very interesting info. has got me thinking!
Now I understand why every time I come to your blog or read your book I am surrounded by trust, dependability and feel refreshed. :0)
Great job -
Chill
April 14th, 2009
What about the color PINK?
April 14th, 2009
Mike – great topic to post on. I love how you threw in the ad for the book and tied it into the article talking about its colors, nice play on advertising.
April 14th, 2009
@Cheryl – She has figured it out!!!! Yes that is the reason for the blue, plus it is the most popular color. And the yellow sticky note indicates enlightenment.
@Melissa – In regards to Pink, here is what it means:
It can be used to show childish innocence, or a flirtatious personality. Pink is also considered to indicate good health and life, sexuality, and purity.
@Allana – Your photographer side is kicking in big time there. We got more calls from TPEs (today Paul Scheiter called) saying how much they LOVE YOU.
- Mike
April 14th, 2009
Learned this in Marketing class too. Great reminder.
April 15th, 2009
Thanks for the post. Colors do matter and businesses need to definitely consider this when deciding on colors.
A great PR firm is BlueBird Public Relations and this is obviously a great color choice because of trust, reliability, and dependability. Black would not make any sense at all for a PR firm.
April 15th, 2009
Hey Mike,
It’s not always boring!
Thanks for the great post – I have a question though.. how come you left out brown?!
April 16th, 2009
[...] your business, which can in turn have an impact on your sales and revenue. I read in a post on the Toilet Paper Entrepreneur recently that “research reveals people make a subconscious judgment about a person, environment [...]
April 16th, 2009
What about purple?
April 16th, 2009
@Rebecca – Wow, you are making me work this. Here you go: Purple can mean intuition, spirituality or royalty. But I really think it signifies the purple nurple.
- Mike
April 16th, 2009
Mike -
What about pale-violet-red Ooh no wait what about goldenrod… LOL
Okay just teasin, way to much time on my hands right now!!!
I am going back to work -
Chill
April 16th, 2009
Mike, you’ve caused quite a stir leaving certain colors out!!
Sorry to have continued the stirring!
April 24th, 2009
[...] Q1 1 i’m blue http://www.toiletpaperentrepreneur.com/blog/how-important-is-color-in-business-one-word-extremely [...]
June 2nd, 2009
Hey Mike! Target market also plays a strong role in color preference.
I’ve learned by taking polls thru-out my life, is that men prefer blue & green while women prefer purple & red. Hmm… cool vs hot. Might be something to that?
October 9th, 2009
Yep… too many colors left out. Now it is time to write another article!
December 5th, 2009
While I enjoyed the bit about the statistics, and the embedded humor, I got to say that the article would’ve been much more credible if it wasn’t for some of the typos there =). I don’t mean to be critical, it’s a good content. Perhaps I’m just a bit of a geek.
And yes I agree about the blue, that’s why it’s always advisable to wear a shade of blue with grey or any other neutral color when showing up to an interview or a business meeting. Didn’t anyone ever wonder why most business suits are navy blue, grey, or black!
January 19th, 2010
[...] your business, which can in turn have an impact on your sales and revenue. I read in a post on the Toilet Paper Entrepreneur recently that “research reveals people make a subconscious judgment about a person, environment [...]