Dora Cardenas, CEO of Toletta – TPE Profile

Company
TOLETTA

Started
May 2008

Service
The World’s First Premium Brand of Purse Size Travel Packs of Paper Toilet Seat Covers.

Startup Cash
$40,000. Packaging, Legal, Website, Inventory, Marketing.

College
University of Ottawa (Canada)

Favorite Quote
“Good things do NOT come to those who wait … good things come to those who INITIATE.” Susan RoAne (The Mingling Maven)

Hardest Laugh
The hardest I laughed was when my niece showed me a cartoon on YouTube called Charlie the Unicorn. Charlie goes to sugar-mountain with his unicorn friends only to discover that sugar mountain is not so sweet. 31,000,000 views and counting. See the video here: http://www.youtube.com/watch?v=Q5im0Ssyyus

Favorite Book
One Hundred Years of Solitude (Cien años de soledad)

Weirdest Thing Ever Done
Hacked into ex-boyfriend’s email account

Most Extreme Thing Ever Done
Getting married

Biggest Mistake
Lending money to a friend to help their business

Living The Passion
Yes – being my own boss is awesome

The Lesson
Don’t be too proud to take criticism. Not being able to take criticism is the root of failure to most would be entrepreneurs.

Contact
www.Toletta.com
info@toletta.com