Building a credible online presence can be difficult. Who do you believe online and why? Check out this article that gives tips on establishing credibility.
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In this video Mike discusses how to get your book out there and market it right and reveals a new product that will have your butt saying "Thank You"!
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Dollar for dollar, marketing via email is the most powerful marketing and sales method that exists. This is a 30 minute TPE training video by Mike Michalowicz that walks you through the entire process.
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Guerrilla Marketing is a great way to disrupt the system and allow your clients to take notice. Here is a list of some great examples that you may be able to implement into your business marketing strategies.
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How do you start blogging to make money for your business. In this video from MSNBC, Mike Michalowicz and Colleen DeBaise discuss how to get clients from blogging.
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Knowing exactly what your competition is doing is key to being ahead of the curve. Here are some great ways to sneak up on your competition without sticking your nose out.
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Where marketing screams for the attention of people to buy your stuff, PR highlights the personality of your business and looks to connect with people. This is how you can do your own PR
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Don't have enough money to advertise? Consider yourself blessed. There are many ways to get the word out and to do it for pennies. And ironically, when you use a cost free method of advertising you can even outperform the big advertising competitors. Here are 6 ways...
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Most people do video and email marketing incorrectly, resulting in no sales. Here are three tools to maximize sales through video and email marketing.
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Both men and women entrepreneurs have unique advantages that they can exploit to better capture their market. This is a list of 19 strengths the ladies can use to grow fast in their market. Next month will share what the fellas can do!
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Buyers remorse is a real threat to the word-of-mouth marketing of your product. After all, if your customer regrets their purchase, it is unlikely they will be bragging about the new product they own. Here is a strategy that McDonald's uses to prevent buyer remorse that you can use.
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When it comes to finding the perfect location for your retail store there are many options to consider. Duh! Many are obvious, but some not so much (for example, you might be able to build mystery and surge of traffic by actually being off the beaten path). Thanks to the TPE community, here is a list of things to consider.
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Meet them at your office, or better yet meet them at theirs. NOT! Those are the traditional meeting spots, and surely don't help your meeting stand out from any other meeting. Try one of these new spots for a meeting, it will help you stand out, may get the juices flowing, and in some cases make a permanent positive memory.
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Can't get in front of your clients because they live in another state? Here is how to leverage other non-competing vendors to get yourself new clients, without ever meeting them...
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