Posts for the ‘Marketing Like Mad’ Category

Watching TV Can Get Your Products In Celebrities’ Hands

March 12th, 2010


Have you ever thought of watching TV as part of your job? Well I never did either until many years ago my publicist asked me which TV shows I wanted to see my handbags on. I had to admit that I had no idea as I never thought to “watch” with that in mind! I had never even thought of that as a possibility to be honest…….  Read more »

VIDEO: The World’s First Sex Robot “Roxxxy” By Douglas Hines

March 10th, 2010



There are entrepreneurs who do all types of things from making spoons to making things that can... ahem... spoon. In this episode of On A Roll, Mike Michalowicz interviews Douglas Hines, of TrueCompanion.com, the inventor of the world's first sex robot, Roxxxy  Read more »

The 4 Steps On How To Negotiate Business Deals

March 1st, 2010



Master negotiators maximize their gains AND maximize the gains for the guy on the other side. Here are the 4 steps necessary to become a master negotiator...  Read more »

61 Marketing Tips For Entrepreneurs

February 23rd, 2010


Growing a multi-million dollar company, or even a "multi-thousand" dollar company, requires you to get the word out. Big time. Now before you start bitching and moaning about how the big competitor down the road has a marketing budget that is bigger than the federal governments budget, I want you to know you have stuff they don't. You see, the small business entrepreneur can out market the big boys, and land the big fish. Here's how...  Read more »

Gadgets That Actually Increase Productivity

February 18th, 2010


I am kinda a gadget guy and kinda not. I have the latest greatest mini-notebook, but my cell phone is from like 1963. The reason is that gadgets can be time drainers more then productivity gainers. With that in mind, I reached out to the TPE community and asked them what gadgets increased productivity and how did they use them. Yes, the iPhone is referenced over and over, but the uses are some what different. Perhaps in this list you will find a few things you never thought about before, or find a new way to use what you already have.  Read more »

How To Sell A Luxury Product In This Economy

February 16th, 2010


Can't sell an luxury product or service in this market? Think again. Here are 19 strategies for selling luxury items. Fast!  Read more »

VIDEO: Turn Facebook Fans To Paying Customers



Trying to make clients out of your Facebook friends? That is a mistake. In this video you will learn the proper way to cultivate relationships from Facebook and turn them into paying clients.  Read more »

How To Win Business Awards



I used to think winning an award was just a silly thing. More of an ego stroke than anything else. But once I learned the power of an award (think PR, clients, and good will), I figured out the method to increase my odds on winning them. Here is the secret.  Read more »

VIDEO: Should You Buy Mass Email Lists?



Thinking about marketing your product and services on the internet, through email. There is in fact no better way. But if you make this mistake, you will go no where...  Read more »

VIDEO: Donate Your Way To Exposure



Don't know how to gain more exposure for your business? There is a newsworthy (think PR) opportunity in donating products or facilitating charity events. In this video Mike explains how.  Read more »

Want To Dominate An Industry? Write A Book



Christmas morning could have been your day. All those eager gift getters could have seen your face as they drooled over your new amazing book. Your book! Do you hear me?!??! YOUR BOOK.  Read more »

VIDEO: Interview Of Peter Shankman, Founder of Help A Reporter Out



Want to learn the business secrets behind Help A Reporter Out (HARO) one of the few, highly profitable social platforms, in the entire world. Peter Shankman, Founder of HARO, reveals the business structure, revenue as well as some insider info...  Read more »

VIDEO: How To Market Your Book



Marketing a book is hard, especially if you are pushing to be a category expert. The good news is there is another way. Here's how...  Read more »

What Do You Stand For, Entrepreneur?

The line in the sand

What if I told you that the fact that you don’t know what you stand for and/or haven’t communicated that to your customers is losing you business? I mean, like a shit-load of business. Now, would you take the time to answer the question? If you don’t know what you stand for, you’re missing out, people. Big time.  Read more »

Choice Is Killing Your Business

Too much choice

Are you running a business or a smorgasbord?

I get. You love your customers. You want to make them happy, meet their every need and grant their every wish. So you give them loads of options. Options, options, options. They can mix and match, pick and choose, and spend hours browsing your extensive selection of whosiwhattsits and thingamagigs.  Read more »

The Halloween Blockbuster That Cost Nothing

Paranormal Activity

This month we are experiencing a movie that is raking in the tens of millions in only a few weeks since it launched. The Halloween thriller, called "Paranormal Activity", was created by scrapper entrepreneurs through and through. And how much they have achieved, with so little in money by so much in ingenuity will just leave you in awe.  Read more »

How To Achieve The First Million

The Money Key

I have had the good fortune to lecture to entrepreneurs throughout the entire world, and whenever I ask "who wants to have a million plus dollar business," the resounding answer from everyone is "HELL YES." Here are 71 ideas from the TPE community on how to achieve the first million. Perhaps the one answer you have been seeking resides in here:  Read more »

The Entrepreneur’s Costume (Hint: Dress Like Your Brand)

Costumes

Some entrepreneurs spend more time picking out a Halloween costume than they spend developing their own personal image. Even women, who traditionally allocate more time and energy to their appearance, often follow trends or societal norms when choosing a personal style, which is nuts, because then they just end up looking like all of the other women at the table. Brand before fashion, people!  Read more »

Creating a Winning Concept: A TFM Success Story

Stan Lenssen - TFM Member

There’s a new wave of entrepreneurialism in Europe, and Stan Lenssen is riding it all the way to his First Million. Based in the Netherlands, Stan recognized a massive opportunity in the rising number of freelancers in his country, and set out to build an online business to support them.  Read more »

Green To Stay – VIDEO



In this On A Roll video, Mike Michalowicz talks about the "green bubble" and how a business must position itself to grow (and it probably isn't the way you are thinking).  Read more »

The New Reality – VIDEO



Learn the trick that Mike Michalowicz used to get his own reality show pilot (Bailout) and multiple appearances on national and international television...  Read more »

Landing the Dream Client: A First Million Success Story

Simply Sarah Shaw - TFM Member

Sarah Shaw is well on her way to her First Million. After implementing strategies she learned in as a member of The First Million Club, Sarah had a big win last week, a BIG win, which proves it IS possible to kick ass in a challenging economic climate.  Read more »

How To Get International Speaking Engagements

Mike Speaking At Forum

Let’s get clear on one thing right now; speaking engagements are mandatory for growing your brand. And (this is a big AND)... your credibility automatically increases the farther you travel. So it it time to go international!  Read more »

Be Big And Be Small – VIDEO



Bigger is not always better. But smaller ain't always the best either. Often entrepreneurs are best served by being both, and here's how you do it...  Read more »

Entrepreneurs Who Lead Are Always The EST

Year BookDusting off your high school yearbook may be the last thing you want to do this fine Monday morning, but its faded pages hold clues to entrepreneurial gold. Seriously.

Whether you look back on them as the glory days or the worst four years of your life, doing time high school taught you an essential rule of business: If you want to be a leader, you’ve got to have the “EST.” You’ve got to be the strongEST athlete, the smartEST student, the perkiEST cheerleader, or even the weirdEST weirdo.  Read more »