55 Seconds To… Becoming A Brand Leader
No pictures, not much text. Just 55 seconds until you’re a brand leader:
1. Write A Book – Nothing gives you more credibility in an industry than being an author on subjects about that industry. And it only helps if you write a book that becomes the “bible” of the industry.
2. Video - Become a Z-list celebrity on the internet, and an A-list celebrity in your industry. Videos, videos, videos!
3. Share The Dirt– Brands that are real, win. Share your successes AND failures. That kind of honesty builds trust, and trust brings about loyal customers.
4. It’s What’s On The Inside - Brand leaders deliver MORE than they promise. Marketing is important, but shockingly good products and services makes brand leaders.
5. All In –Brand leadership is pure consistency on all platforms. More than your website, it is your voice-mail, your clothing, your voice, etc. Brand leaders are consistent throughout.
By Mike Michalowicz, Author of The Toilet Paper Entrepreneur
November 20th, 2009
And I would add, “Lead by Example” Become the brand you would like to be associated with.
November 20th, 2009
amen to that, Stephanie.
November 21st, 2009
In a nut shell – you need to be authentic when you brand your self – it has to be who you are at your core, your values and your beliefs.
November 21st, 2009
Be the brand….live it. Get others around you who KNOW you are the expert.And have fun…LOVE IT! LIVE IT!